Social media management

Q: How can you effectively handle multiple social media accounts?

Here's how to manage multiple accounts productively: Start with a social media strategy Use a social media management tool Do cross-posting responsibly Use templates for your social media posts Curate relevant content Share user-generated content Focus on creating evergreen posts Learn more about each strategy

Cut through the noise. Get straightforward guides and tools to manage multiple accounts, tackle reputation issues, and run successful campaigns.

Access practical checklists, expert tactics, and free templates designed to simplify your social media strategy and boost your online presence effectively.

Start with the basics

Not sure where to start with social media management? Learn how to juggle multiple accounts productively, what to check off daily for success, and understand the costs involved. It’s all here:

Key highlights

What is social media management?

Social media management involves carefully organizing and overseeing how an organization, creator, or brand presents itself across various social media channels.

It consists of planning, creating, and publishing content across various social media networks. It also involves engaging with a brand’s audience, monitoring online conversations, analyzing the effectiveness of campaigns, and adjusting strategies based on data-driven insights.

How can you effectively handle multiple social media accounts?

Here’s how to manage multiple accounts productively:

Start with a social media strategy
Use a social media management tool
Do cross-posting responsibly
Use templates for your social media posts
Curate relevant content
Share user-generated content
Focus on creating evergreen posts

Learn more about each strategy

What is a social media checklist?

A social media checklist is a simple to-do list that helps social media managers keep track of important tasks.

It usually includes things like planning content, scheduling posts, responding to followers, checking analytics, and making changes based on what works best.

Using a checklist helps keep everything organized and ensures that nothing is missed.

Discover what your social media checklist should contain.

The different sides of social media management

Want to get better at handling different aspects of social media? These articles will show you how to engage your audience, manage your reputation, and handle campaigns effectively:

Key highlights

What is social media community management?

Social media community management involves moderating online interactions, engaging with followers, and creating content to build a positive environment around a brand or organization. It includes responding to comments, mentions, and messages, and analyzing engagement data.

Learn how to engage with your social media community.

What is social media reputation management?

Social media reputation management is about carefully crafting and maintaining a positive online presence.

It involves watching what people say about your business on platforms like X (Twitter), Facebook, and Instagram, responding to comments (good and bad), and sharing content that shows your brand in the best light.

The aim here is pretty straightforward: to get your brand seen in the most positive light, sparking trust and loyalty with your audience. This involves a hands-on effort, being strategic about how you present your business and interact with your community online.

Learn how to monitor and manage your social media reputation.

What are social media campaigns?

Social media campaigns are strategic marketing efforts conducted on various social platforms to achieve specific objectives. Unlike everyday social media activity, these campaigns are often time-bound and revolve around a central theme, message, or call to action.

Find out how to create and monitor your social media campaigns.

How to provide social media management services

Thinking of managing social media for others? Here’s what you need to know about becoming a social media manager, managing projects efficiently, and writing proposals that get not

Key highlights

What do social media managers do?

The responsibilities of a social media manager include:

Content creation: Spearheading the creation and curation of engaging content, including compelling social media posts that resonate with the target audience. This involves generating original content as well as selecting high-quality material that aligns with the brand’s messaging and audience interests.
Strategic planning: This involves understanding the brand’s objectives, target audience, and leveraging the unique features of each social platform.
Project management: Applying project management skills to oversee campaigns from ideation to execution, which includes scheduling content, coordinating with team members, and ensuring projects are completed on time and within budget.
Engagement and communication: Utilizing exceptional communication skills to interact with followers, respond to queries, and moderate discussions, all while maintaining the brand’s voice across interactions and fostering a positive community environment.
Data analytics: Analyzing data to measure the effectiveness of social media efforts, examining metrics such as engagement rates, follower growth, and conversion rates to optimize performance.
Developing and scheduling a content calendar: Organizing posts and content releases to maintain a consistent and strategic presence across platforms.
Community management: Managing interactions with followers, including responding to comments, messages, and managing any online forums or discussions related to the brand.
Running social media advertising campaigns: Designing and implementing advertising campaigns that target specific audiences, managing budgets, and analyzing the return on investment.
Collaborating with influencers and partners: Working with influencers and other partners for cross-promotion efforts to expand reach and engagement.

Discover how to become a social media manager.

What is social media project management?

Social media project management is a continuous process where marketers plan and run campaigns on various social networks. They check how well these campaigns perform and make changes to improve visibility and the benefits a brand gets from using social media.

Moreover, social media project management includes setting goals, finding target audiences, planning content, scheduling posts, checking engagement, and analyzing results.

This approach helps businesses manage their social media efforts systematically to achieve their specific objectives.

Learn how to manage social media projects effectively.

What is a social media proposal?

A social media proposal outlines the strategy, tactics, and deliverables for managing a client’s social media presence.

It serves as a roadmap for both the social media manager and the client, detailing the goals, target audience, content plan, and metrics for measuring success.

Typically, a social media proposal includes an overview of the client’s current social media presence, an analysis of their competitors, proposed strategies for content creation, community engagement, and advertising, as well as a timeline and budget.

The goal of a social media proposal is to demonstrate to the client how the proposed strategies will help achieve their business objectives. When done right, a killer social media proposal is the first step toward building a strong partnership with your client.

Download and start using our social media proposal template.

The tools you need for social media management

Discover why some experts prefer using a single dashboard and check out our list of the top tools for 2024. Whether for personal use or for an agency, these tools can help streamline your efforts:

Key highlights

What is a social media management dashboard?

A social media management dashboard is a tool that enables social media managers to control and oversee multiple social media accounts from a single platform. It simplifies creating content, scheduling posts, interacting with followers, and analyzing engagement metrics.

A social media dashboard can streamline workflows, saving time and enhancing the efficiency of managing a brand’s or individual’s online presence. This helps maintain a consistent voice and builds a stronger online community.

Learn how to save time from a social media dashboard.

What is a social media management tool?

A social media management tool helps manage social media presence by allowing users to schedule posts, create and curate content, analyze performance, monitor mentions, engage with the audience, and collaborate with team members. Examples include SocialBee, Buffer, and Sprout Social.

See the full list of top social media management tools you can choose from.

What should agencies look for in a social media management tool?

Here are the top five things to look for in a social media management tool as an agency: