The Best Times to Post on Social Media for More Engagement

What’s the Best Time to Post on Facebook?

The overall best times to post Facebook content are Monday through Friday in the mornings from 9 AM to 10 AM and in the early afternoons around 1 PM to 4 PM.

Facebook’s algorithm is quietly shaping your feed to highlight posts that matter most to you. It cleverly picks out content based on a few key things: how much you interact with your friends and family, whether you’re more into photos or text, how people are responding to a post, and whether the content is fresh. 

When more people are online, you’re more likely to get eyes on your content, and the algorithm takes note of this increased interaction. So, keeping an eye on when your audience is most active isn’t just smart—it’s crucial. 

Here are the best Facebook posting times according to expert social media sources:

What Are the Best Days to Post on Facebook?

The best days to post on Facebook are Mondays through Fridays. These days are optimal because they capture the audience when they’re most engaged and possibly looking for a break in their weekly routine, making them more receptive to content.

What Are the Worst Days to Post on Facebook?

The worst days to post on Facebook are Saturdays and Sundays, especially Sundays. The weekend is when people tend to detach from their work-week routine, leading to lower social media engagement rates.

What Are the Best Times to Post on Facebook?

The best times to post on Facebook are in the mornings from 9 AM to 10 AM and in the early afternoons around 1 PM to 4 PM. 

These times are key because they coincide with people’s natural breaks in their day, such as checking their phones in the morning, lunch breaks, or winding down in the afternoon, making them more likely to see and engage with your content.

What Are the Worst Times to Post on Facebook?

The worst times to post on Facebook are late at night from 8 PM to 8 AM, including very early mornings. User activity decreases significantly during these hours as most people are winding down for the day or asleep, leading to lower engagement with posted content.

What’s the Best Time to Post on Instagram?

The best times to post on Instagram are on Tuesdays, Wednesdays, and Fridays in the morning (6 AM – 9 AM), at midday (12 PM – 2 PM), and in the evening (5 PM – 6 PM).

Here’s the deal: Instagram’s algorithm keeps an eye on what you’ve been up to – the posts you’ve liked, the comments you’ve made, and the accounts you’re engaging with the most. 

When it comes to your Feed, it’s all about what’s happening right now. Posts that quickly gather likes and comments tend to get the spotlight. And for Stories, the ones from people you check out the most get front-row seats.

Then there’s the Explore page, which is your ticket to discovering new cool stuff. Instagram uses information about what you like to introduce you to new accounts and posts. Reels work in a similar way, focusing on videos you’ve shown interest in and what’s popular among users with tastes like yours.

So, what can we take from this? Posting on Instagram during peak times means that there are more opportunities to get likes, comments, and shares thanks to more people being online. This early engagement can make the algorithm show your content to even more users. 

Here are the best Instagram posting times according to expert social media sources:

What Are the Best Days to Post on Instagram?

The best days to post on Instagram are typically during the mid-week, especially on Tuesdays and Wednesdays, with Fridays also being a popular recommendation. 

It makes sense, right? Midweek is when most people are in the flow of their routines and could use that little social media break to scroll and engage.

What Are the Worst Days to Post on Instagram?

The worst days to post on Instagram are Saturdays and Sundays. The weekend days consistently show lower engagement, possibly because users are more likely to be out and about, swapping their screens for some real-world adventures, which means your posts might not get the love they deserve.

What Are the Best Times to Post on Instagram?

The best times to post on Instagram are early in the morning (6 AM – 9 AM), at midday (12 PM – 2 PM), and in the evening (5 PM – 6 PM). These times align well with common daily routines—morning check-ins, lunch breaks, and evening wind-downs—making it more likely for users to engage with content.

What Are the Worst Times to Post on Instagram?

The worst times to post on Instagram are late at night and very early morning, specifically from 12 AM to 4 AM. During these hours, most users are likely to be asleep or less engaged with their social media feeds, leading to lower visibility for your posts.

What’s the Best Time to Post on X (Twitter)?

The best times to post on X (Twitter) tend to be during the workweek, Monday through Friday during morning to early afternoon hours, specifically from 9 AM to 3 PM.

On X, you’ve got two handy tabs that help tailor your scrolling experience: 

• The “For You” tab uses an algorithm to show you tweets, topics, and accounts you’re likely to enjoy, based on your past likes and interactions. 
• The “Following” tab shows you the latest tweets from the accounts you’ve decided to follow, keeping you in the loop with their updates. You can choose to view these tweets in the order they were posted or see the top tweets first, based on your preferences.

Bottom line: By timing your tweets to coincide with when your audience is most active, you can significantly increase the chances of your content appearing on both the “For You” tab for potential new followers and the “Following” tab for your current audience. 

Here are the best X (Twitter) posting times according to expert social media sources:

What Are the Best Days to Post on X (Twitter)?

The best days to post on X (Twitter) tend to be during the workweek, Monday through Friday. This pattern suggests that people are more likely to engage with content on these days, possibly because they’re checking in on news and updates as part of their daily routine. 

What Are the Worst Days to Post on X (Twitter)?

Saturdays and Sundays are the worst days to post on X (Twitter). The weekend dip is real, as these days typically see lower engagement levels. People are likely to spend less time online and more time on personal activities. 

Holding off on your posts until the weekdays can help ensure they get the attention they deserve.

What Are the Best Times to Post on X (Twitter)?

Morning to early afternoon hours, specifically from 9 AM to 3 PM, are ideal for posting on X (Twitter). These times match up with people’s daily routines—catching up on news in the morning or taking breaks during the workday. It’s when your audience is likely scrolling through their feeds, making it a prime time for most engagement.

What Are the Worst Times to Post on X (Twitter)?

Late evenings, around 8 PM to 9 PM, and very early mornings, 2 AM, 3 AM, and 5 AM, are the worst times to post on X (Twitter). These times fall outside the typical daily routine for most, meaning your posts might not get the visibility or interaction you’re hoping for.

What’s the Best Time to Post on Linkedin?

The best times to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays, within business hours, particularly from 9 AM to 5 PM.

LinkedIn is a professional-focused social platform that dives into your profile and activities to find the content you’ll likely find engaging, even from outside your immediate circle.

Posts that encourage conversations and share useful insights get extra attention. LinkedIn prefers in-depth discussions over simple likes. 

So, once your content is set, just share it during peak times when everyone’s eager to jump in with their thoughts.

Here are the best LinkedIn posting times according to expert social media sources:

What Are the Best Days to Post on LinkedIn?

The best days to post on LinkedIn are midweek, specifically Tuesdays, Wednesdays, and Thursdays. It seems like everyone’s in the zone during these days, browsing through updates, and connecting. It’s when the workweek is in full swing, and people are most likely to engage with insightful posts and professional updates.

What Are the Worst Days to Post on LinkedIn?

The worst days to post on LinkedIn are weekends, Saturdays and Sundays. Engagement drops significantly during these days as professionals tend to step away from work-related activities.

What Are the Best Times to Post on LinkedIn?

The best times to post on LinkedIn are within business hours, particularly from 9 AM to 5 PM, with some sources highlighting specific windows like 10 AM – 12 PM and early mornings (7:30 AM – 8:30 AM) as well as late afternoons (5 PM – 6 PM). 

It’s when people are either gearing up for their day, taking a well-deserved break, or slowing down for the day – perfect times to check LinkedIn.

What Are the Worst Times to Post on LinkedIn?

The worst times to post on LinkedIn are outside of working hours, especially late at night (10 PM – 6 AM) and very early morning hours (e.g., 4 AM). Posts during these times likely see less engagement because they fall outside the typical professional’s work schedule.

What’s the Best Time to Post on Pinterest?

The best times to post on Pinterest are Fridays between 1 PM and 3 PM. 

Pinterest pays close attention to what you’re into. It picks up on the topics you love, thanks to the keywords and descriptions in the pins you interact with. This way, the content feels like it’s been curated just for you.

The people behind the pins matter too. Suppose you’re active and share great content, Pinterest notices. So, keeping a consistent posting schedule that is optimized for your target audience is an important piece of your strategy. 

Here are the best Pinterest posting times according to expert social media sources:

What Are the Best Days to Post on Pinterest?

The best days to post on Pinterest are Fridays and Thursdays. These days likely see higher engagement as people are more active on social media during weekdays, especially mid-week when they may be looking for distractions or updates during breaks from work or school.

What Are the Worst Days to Post on Pinterest?

Sundays and Mondays are the worst days to post on Pinterest. These days tend to be a bit quieter on social media. Sundays are for winding down, and Mondays… well, we all know how Mondays can be. People are usually busy getting back into the groove of the week.

What Are the Best Times to Post on Pinterest?

Optimal posting times on Pinterest often fall between midday and early evening, typically around 1 PM – 3 PM or 3 PM – 6 PM. It’s the sweet spot when people are taking a break from their day and scrolling through Pinterest for fresh ideas.

What Are the Worst Times to Post on Pinterest?

The worst times to post on Pinterest are during the early morning hours, particularly 1 AM, 4 AM, and 5 AM. Your audience is likely catching some Z’s, not scrolling through their feeds. Also, avoid posting during general business hours , as people are busy tackling their daily tasks.

What’s the Best Time to Post on Google Business Profile?

On Google Business Profile every day is a good day to post around 7 AM to 9 AM (before work), between 12 PM and 2 PM (lunch breaks), and from 5 PM to 7 PM (right after work).

Google Business Profile stands out from other social media platforms because it connects you with people actively looking for your business.

While timing isn’t crucial, aligning your posts with when your audience is searching—like during morning or lunch breaks—can boost engagement. Also, consider seasonality and promotional periods to attract more clients.

Content type influences timing too; for example, special offers might perform better near the weekend. Consider your business hours or times when you’re running promotions, as that’s when people are likely to look you up.

Here are the best Google Business Profile posting times according to expert social media sources:

What Are the Best Days to Post on Google Business Profile (Google My Business)?

On Google Business Profile every day is a good day to post. Getting more specific with your timing depends on what your business offers and who you’re trying to reach. 

Take a moment to think about your target audience’s habits. When are they likely to search for a business like yours? Understanding this will help you pinpoint the most effective times to catch their attention.

For instance, let’s say you own a restaurant. Thursday afternoon, your potential clients might be already daydreaming about their weekend plans. This is a perfect time to catch their eye. You could share a tempting photo of your signature dish with a special weekend offer, or perhaps announce a live music night happening on Saturday.

What Are the Worst Days to Post on Google Business Profile (Google My Business)?

There aren’t universally bad days to post on Google Business Profile. However, the effectiveness of your posts can vary depending on several factors, including the nature of your business and the habits of your target customers.

Let’s consider a fitness center as an example. Posting about a special membership offer late on Friday night might not be the most effective strategy since many people may already have their weekend plans set and could be less likely to engage with content related to starting a new fitness regimen. 

However, posting that same offer on a Sunday evening or Monday morning might catch those individuals planning their week and thinking about starting healthy habits.

What Are the Best Times to Post on Google Business Profile (Google My Business)?

The best times to post on Google Business Profile are around 7 AM to 9 AM (before work), between 12 PM and 2 PM (lunch breaks), and from 5 PM to 7 PM (right after work).

Catch your audience when they’re most likely taking a break from their routine and have a moment to browse and discover new things.

What Are the Worst Times to Post on Google Business Profile (Google My Business)?

The worst times to post on Google Business Profile are during standard working hours as people might be too busy with work-related tasks to notice your posts. Focusing on the times just before work, during lunch breaks, or after work can be more effective.

What’s the Best Time to Post on TikTok?

The prime times to post on TikTok are Friday and Tuesday afternoons (12 PM to 3 PM) during lunch breaks and evenings (6 PM to 9 PM) as users relax and browse content.

TikTok’s algorithm keeps things fresh by tailoring your For You Page (FYP) with videos it thinks you’ll enjoy, making everyone’s FYP a unique mix of content. It cleverly observes your interactions—likes, comments, and watch time—alongside video details like hashtags and captions to personalize your experience further.

Even basic info, like your location and language, helps refine your feed. Engaging with videos by watching, liking, or commenting lets TikTok hone in on your preferences, emphasizing the importance of posting when your audience is most active for initial engagement.

Here are the best TikTok posting times according to expert social media sources:

What Are the Best Days to Post on TikTok?

The best days to post on TikTok are Fridays and Tuesdays. This pattern suggests a higher user engagement as people look for content to get through the midweek slump, and enter the weekend in high spirits. 

It’s all about catching your audience when they’re most eager for a bit of fun and distraction.

What Are the Worst Days to Post on TikTok?

The worst days to post on TikTok are Saturdays, Sundays, and the beginning of the week, specifically Mondays for certain audiences. These days might see lower engagement as users could be out living their best life during the weekend or just too swamped with beginning-of-the-week responsibilities.

What Are the Best Times to Post on TikTok?

The best times to post on TikTok are during afternoons from 12 PM to 3 PM when people might be taking lunch breaks, and evenings from 6 PM to 9 PM as users unwind and scroll through content. 

What Are the Worst Times to Post on TikTok?

The worst times to post on TikTok are late night to early morning, specifically from 10 PM to 4 AM, and early mornings from 6 AM to 9 AM. During these hours, the majority of users are likely asleep or just starting their day, which translates to lower online presence and engagement with content.

What’s the Best Time to Post on YouTube?

The best times to post on YouTube are on Fridays, closely followed by Wednesdays, Thursdays, and Saturdays, during the afternoon to evening hours, specifically between 2 PM to 4 PM on weekdays and extending to 8 PM to 11 PM on weekends.

YouTube’s algorithm works by understanding what you’re looking for, and matching videos to your search queries based on titles, descriptions, tags, and what you’ve watched before.

It also wants to keep you entertained, so it tends to recommend videos that people spend a lot of time watching and engaging with through likes, comments, and shares. 

YouTube Shorts open up exciting opportunities. When you post a Short, it first reaches a select group to gauge interest. If it captures attention and engagement, the algorithm boosts its visibility. The key? Watch time matters most. The more viewers stick around, the more your Short gets promoted.

The timing of your YouTube posts matters as well. When you share your videos during peak hours, when more people are online, it gives your content a better shot at catching the algorithm’s eye and reaching a bigger audience. 

So, let’s figure out the best times to hit that upload button and get the exposure you deserve.

Here are the best YouTube posting times according to expert social media sources:

What Are the Best Days to Post on YouTube?

The optimal day to post on YouTube is Friday, closely followed by Wednesdays, Thursdays, and Saturdays.

What Are the Worst Days to Post on YouTube?

Sundays are considered the worst days to post on YouTube. This dip in engagement could be due to people spending more time offline. 

What Are the Best Times to Post on YouTube?

The best times to post on YouTube are generally in the afternoon to evening hours, specifically between 2 PM to 4 PM on weekdays, and extending to 8 PM to 11 PM on weekends. 

What Are the Worst Times to Post on YouTube?

The worst times to post on YouTube are the morning hours on weekdays and very early mornings (6 AM to 9 AM), regardless of the day. These times see lower engagement rates as most viewers are likely busy with their daily routines.

Start Improving Your Social Media Posting Strategy

Social media trends are temporary. A strategic posting schedule is forever effective.

Of course, there is no perfect social media schedule recipe in terms of the best time to post content, but today’s recommendations will make sure you don’t miss out on engaging with your audience during peak hours of activity.

Finding out what works for your business depends on many factors, time included. And because time is precious, you can make it work in your favor without the hassle with SocialBee’s social media management tool. 

You can share your content on all your social platforms and create an optimized posting schedule with ease. How about you set it and forget it with SocialBee? The 14-day free trial is waiting for you here!

The Best Social Media Posting Times Cheat Sheet

Learn when and how often to post various content types, from fun to educational and more.

Get access