Content Writer
Content batching your next social media posts is a great way to save time and increase the productivity of your content creation process.
Including this strategy in your content planning approach, will allow you to effortlessly create and schedule your social media posts at the best times.
In this article, we’re going to cover the main benefits of content batching and share 10 steps on how to do it productively. Let’s begin!
Plan a diverse content strategy with our step-by-step guide on content batching.
What Is Content Batching?
Content batching is a content production strategy that involves creating social media posts in larger quantities. This approach allows brands and creators to produce consistent content and save time and resources while planning their future posts.
In order to successfully batch content, you must brainstorm content ideas and do extensive industry research. From there, you’ll be able to streamline the entire content creation process and enjoy more reach.
The Benefits of Batching Social Media Posts
Before we dive into our content batching tips, it’s time to talk about three major benefits. If you’re lacking the motivation to post consistently, here are some reasons to get started.
Here are the top three benefits of batching social media posts:
- Increase productivity while creating content
- Maintain a consistent and cohesive social media strategy
- Eliminate the stress of weekly content creation
A. Increase Productivity While Creating Content
Content batching is a great way to increase your overall productivity and improve content quality for your social media profiles.
By producing content in batches, you can focus exclusively on content creation for a while and avoid any distractions, such as responding to comments or messages throughout the day.
In return, you’ll finally be free of stress and able to focus on other, equally important aspects of running an online business.
B. Maintain a Consistent and Cohesive Social Media Strategy
When it comes to content marketing, batching quality content can add to the consistency and cohesiveness of your social media strategy.
As soon as you start to create social media content in bulk, you’ll be able to easily maintain an active and harmonious presence across your preferred channels.
C. Eliminate the Stress of Weekly Content Creation
Content batching is a creation strategy that can help reduce the stress and chaos of weekly post planning. It should be an integral part of your creative process.
It involves taking a few days to pre-plan content ideas for several weeks ahead instead of spending multiple hours every week creating content from scratch.
By setting aside some time to plan content for social media in bulk, you’ll be able to focus more on the tasks that matter most and finally deactivate those pesky alarms that let you know when it’s time to either create or post content.
To achieve both, you’ll need a great, all-in-one social media management tool, but more about that later.
How to Master the Content Batching Process
It’s time for the long-awaited, 10 steps that will revolutionize your content marketing strategy. This productivity technique will help you identify your content pillars and make optimal use of a social media calendar.
Here are the 10 steps on how to master content batching:
- Define your social media content pillars
- Brainstorm content ideas for each content pillar
- Create your social media copy
- Make multiple variations of the same post
- Tackle the same topic from different angles
- Recycle user-generated content
- Focus on creating evergreen posts
- Design visual templates for your posts & repurpose them
- Track your best-performing content and expand on it
- Schedule your posts ahead of time
1. Define Your Social Media Content Pillars
Before you begin content batching, it’s important to define your content pillars, meaning the topics that you want to focus on when creating content. To identify your content pillars, you must take a look at the hot topics surrounding your brand and industry.
Here are some examples of content pillars:
- Blog content
- Behind-the-scenes content
- Product news
- Educational content
- Testimonials
2. Brainstorm Content Ideas for Each Content Pillar
When was the last time you set time aside to run a brainstorming session for your social media content?
Here are some tips on how to find content ideas for each content pillar:
- Analyze the types of content that resonates with your target audience by looking at analytics from previous posts
- Research competitors in your industry and niche
- Take note of current trends and decide on the content types you wish to pursue (e.g., blog post, video content, carousels)
Diversify your social content strategy with over 500 engaging post ideas.
3. Create Your Social Media Copy
Social media copywriting involves creating an effective message that will provide some much-needed information in regard to your products and services.
It is meant to engage audiences and provide them with some much-needed context about what it is that you do. Remember, it’s important to educate and entertain your audience.
Ideally, you should batch-create the copy and visuals together. That way, you make sure that they’re both in accord.
Here are some tips for efficient content creation:
- Make sure all your social media content is on-brand and in sync with your target audience
- Utilize keywords and hashtags effectively
- Keep in mind the end goal of each post according to your KPIs (e.g., increasing brand awareness)
4. Make Multiple Variations of the Same Post
As we’ve previously learned, batch-creating content for social media saves time and streamlines your efforts. However, it’s important to make multiple variations of the same post for each social media channel.
By customizing content for each platform, you can ensure that your posts will perform well across all your social media channels. SocialBee is the right social media management tool for this kind of task. Customize each post from a single place by adding variations to your post.
Create different versions of the same post, test out various formats, and refresh your evergreen content regularly.
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The primary reason is that different platforms have different audiences and content requirements, who engage with content in their own way. A Twitter post, for instance, needs to be shorter than a Facebook or LinkedIn post. This is because Twitter doesn’t allow posts with more than 280 characters.
Similarly, Instagram posts must be mainly visual, since text is just an addition to the photo or video, while LinkedIn content may need a more formal storytelling method to get your point across.
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5. Tackle the Same Topic from Different Angles
How do you approach the same topic from different angles?
By keeping in mind that each social channel targets different audiences, start writing captions and editing your visual content based on what people love to see.
For example, post lighthearted TikTok video content on a certain topic while keeping a straight face on Facebook and LinkedIn. The subject of the posts might be the same, but the execution is what makes the difference.
Have you noticed an increase in engagement for certain topics you addressed on social media? Then you should explore them more by tackling the same subjects from different angles.
Here are some tips on how to tackle the same topic from different angles:
- Alternate the format – Present the same information in an engaging and fresh manner using images, videos, infographics, and carousels.
- Change the tone – Adjust the tone of the post to fit the brand’s overall tone and the social media platform. For example, try a more light-hearted approach on Twitter and a more formal and professional one on LinkedIn.
- Focus on a different benefit – Talk about a brand new benefit of the topic each time you post about it. This keeps the content fresh and relevant.
- Address different audience segments – Address different audience segments by highlighting aspects of the topic they relate to.
- Use different storytelling techniques – Storytelling can be a powerfully engaging tool. Engage the audience by using various storytelling techniques.
Try to use these angles to create multiple posts on the same topic. They should provide value to your audience and keep your brand top-of-mind.
6. Recycle User-Generated Content
User-generated content (UGC) is the type of content that has been created by people who’ve used your products and services in the past. The content format varies, from videos and blog posts, to images and reviews.
This content type is so popular that, 86% of companies use UGC as a part of their digital marketing strategy. Did you know that UGC can benefit any business? It provides social proof, improves credibility, and persuades followers to convert.
Recycling UGC is one way to engage your audience on social media without having to constantly create new content from scratch. When recycling content from your customers or supporters, remember to set up your posting schedule to indefinitely recycle these timeless posts.
7. Focus on Creating Evergreen Posts
Batching content is key to creating posts that will stand the test of time. Evergreen content won’t become outdated quickly, so it’s important to focus on creating it.
Here are some examples of evergreen content:
- Educational tips
- Tutorials
- Historical facts
- Testimonials
- Industry interviews
Planning ahead and re-queuing evergreen posts help you avoid having to re-create them every time you want to share something new on your social media channels, and this will save you time and effort.
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With SocialBee, you can create evergreen content categories that cycle through your content. That way, you’ll save plenty of time without having to always create new content to make a great impression across your socials.
8. Design Visual Templates for Your Posts & Repurpose Them
Regardless of the content you are creating, content batching should always include visuals. Visuals can help you draw the attention of your audience and reinforce your brand identity through consistent visual elements (e.g., business logo, brand colors, patterns, and fonts, etc.).
To keep the content batching short and efficient, it is important to use templates for your social media visuals. This will also help you remain consistent across all platforms.
Feel free to design visual templates in Canva or Adobe Spark. They enable users to quickly customize the template with their own logo, branding, and style.
Access free, customizable Instagram Story templates for quicker content creation.
9. Track Your Best Performing Content and Expand on It
Tracking analytics to see how your content is performing should be at the top of your priority list. By analyzing your social media analytics, you can identify which content types are driving the most engagement and conversions, as well as pinpoint any weak spots in your content strategy.
By constantly tracking analytics, you’ll be able to optimize future content batches accordingly and reach your target audience with more ease as a result.
SocialBee’s Insights dashboard allows you to quickly explore your most successful published posts by revealing their engagement rate, as well as number of likes, clicks, comments, and shares.
Additionally, it reveals the best times to publish a certain type of post so that you can maximize readership and reach. From SocialBee’s analytics, you can also access a map that highlights the days and time intervals when your audience has interacted the most with your published content.
Monitor how your content performs across all your social media channels and generate insightful PDF reports in a matter of seconds.
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10. Schedule Your Posts Ahead of Time
Scheduling content ahead of time is one of the most important steps when content batching. To do so, you will need an all-in-one social media management tool like SocialBee.
By scheduling content in advance with SocialBee, you can ensure that your content will be published at a specific date and time that best fits your target audience. This also helps you remain organized and prevent any last-minute rush to create content.
Schedule your content weeks ahead and let SocialBee do the rest of the work.
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Frequently Asked Questions
1. How Often Should I Create Content in Batches?
It all depends on your content strategy and content calendar. A good rule of thumb is that batching of content should be done every three to six months, this allows you to plan ahead and ensure that the content is relevant, current, and engaging.
2. What Mistakes Do People Make While Batching Content?
Here are some mistakes people make while batching content:
- Not re-purposing content – Rather than creating new content constantly, content creators should reuse some content more than once by changing it up and making it relevant to different platforms. For example, an Instagram post can be turned into a tweet or vice versa.
- Not posting UGC – As it’s created by people, UGC seems more authentic and genuine than content generated solely by an organization or company.
- Not leveraging demographics – Batching content without keeping your target audience’s interests in mind can lead to posting irrelevant or unnecessary content.
- Not mixing up content types – Posting the same content format repeatedly can lead to a lack of engagement from your followers.
- Not adapting to trends – Brands can appear out of touch by batching content without taking into account current events or trending topics.
- Not measuring success – When content is not tracked and the batching strategy is not adjusted according to the results, it can lead to ineffective content and missed growth opportunities.
3. How Do I Make Sure My Batched Content Remains Fresh?
To make sure that your batched content remains fresh, you’ll have to take some important things into consideration.
Here are some tips to get started:
- Be mindful of current events and trends to keep the content relevant
- Use analytics to track the performance of the content and determine which content types are most successful
- Monitor feedback from users and incorporate their suggestions for improvement
- Post multiple content types by including different formats, such as videos, images, and infographics
Batch Content Like a Pro
Content batching can help you produce content that engages your target audience and increases brand awareness.
Want to experience the convenience of productively batching your content? SocialBee offers an easy-to-use social media management tool that will allow you to amplify your presence on social media and do batching like a pro.
Our 14 day free trial is just a click away, so why wait? Take advantage and try it today!
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