What’s the Best Social Media Scheduler for Small Business?

2. StoryChief

For small businesses looking for a complete content management solution, StoryChief stands out as an all-encompassing toolkit.

This platform extends beyond the basics of social media scheduling to allow for the creation of SEO-friendly blog posts, which can then be seamlessly distributed across multiple channels.

At the heart of StoryChief’s offering is its centralization feature, which enables small businesses to effectively target and engage their audience from a single, integrated dashboard.

Here are some of the most important scheduling features of StoryChief:

• Unified content calendar: Visualize and manage your entire content strategy across blogs, social media, and other channels from a single calendar, ensuring cohesive messaging.
• Multi-channel distribution: Schedule and publish content not just on social media but also on blogs and websites, streamlining the content distribution process.
• Collaboration tools: Enable team members to draft, review, and approve content directly within the platform, ensuring quality before scheduling.
• SEO assistant: Optimize content for search engines as you schedule, increasing the visibility of your posts.
• Social media integration: Easily schedule posts to multiple social media platforms simultaneously, enhancing your online presence.
• Analytics and reporting: Access insights into how your scheduled content performs across different channels to adjust strategies in real-time.
• Campaign management: Organize your scheduling around specific marketing campaigns for targeted impact, with easy tracking of campaign performance.

3. Later

Later caters to businesses with a strong focus on visual presentation. Its intuitive drag-and-drop calendar enables effortless organization and visualization of social media feeds, ensuring each post aligns with the brand’s visual strategy.

The Later dashboard incorporates “Linkin.bio,” a tool that leverages Instagram’s capabilities to turn posts into clickable, shoppable links.

This feature enhances the e-commerce potential of Instagram content. With Later, achieving a stunning and unified visual story is assured.

Here are Later’s best social media scheduling features:

• Visual planner: Plan your Instagram feed with a visual layout to ensure aesthetic consistency. Drag-and-drop posts to rearrange your schedule.
• Auto publishing: Automatically schedule and publish posts to Instagram, Facebook, Twitter, and Pinterest, making content management seamless.
• Hashtag suggestions: Improve post discoverability with tailored hashtag recommendations when scheduling content.
• Linkin.bio: Create a clickable, shoppable mini-website from your Instagram bio, linking each post to specific products or content.
• Multi-platform scheduling: Centralize scheduling for key social platforms, ensuring a unified content strategy.
• Story scheduling: Organize and schedule Instagram Stories in advance, maintaining an active story feed without daily manual posting.
• Analytics: Gain insights into post performance and audience engagement to inform future scheduling decisions.

4. NapoleonCat

NapoleonCat simplifies group collaboration with its comprehensive platform, offering tools for assigning tasks, sharing analytics collaboratively, and smoothing out the approval process for content.

With its publishing tool calendar view, NapoleonCat aids in maintaining a consistent brand voice across all posts and interactions through automated moderation.

This makes NapoleonCat an essential hub for unified team efforts in social media management.

Here are NapoleonCat’s best social media scheduling features:

• Automated publishing: Plan and execute a cross-platform posting schedule, ensuring timely content delivery across all major social networks.
• Social inbox: Centralize social interactions, making it easier to respond to audience engagement prompted by your scheduled posts.
• Moderation rules: Set up automated responses or moderation for comments on your scheduled posts, enhancing community management.
• Analytics: Monitor the effectiveness of your scheduling strategy with comprehensive analytics on post engagement and audience growth.
• Competitor benchmarking: Compare your scheduling and content strategy against competitors to identify areas for improvement.
• Team collaboration: Assign roles and tasks related to content scheduling and review, facilitating efficient teamwork.
• Custom reports: Generate detailed reports on your scheduling effectiveness, providing actionable insights for strategy optimization.

5. AgoraPulse

Agorapulse stands as an all-in-one platform for social media management, encompassing everything from content scheduling to tracking engagement in real time.

It integrates CRM tools to provide a broad perspective on highly engaged followers, enhancing insights into audience behavior.

The Agorapulse dashboard showcases detailed reporting features that simplify complex data analysis, enabling the creation of actionable strategies. This represents the perfect mix of ease and comprehensiveness in managing social media.

Here are AgoraPulse’s best social media scheduling features:

• Queue categories: Define categories for your content to ensure a diverse and balanced posting schedule across all platforms.
• User-generated content management: Easily schedule and share content created by your audience, fostering community engagement.
• Unified social inbox: Manage interactions from scheduled posts in one place, streamlining community management.
• Social listening: Keep tabs on brand mentions and relevant conversations, allowing for timely scheduled responses or content adjustments.
• Detailed reporting: Analyze the impact of your scheduling decisions with in-depth reports on engagement and reach.
• Team collaboration features: Coordinate scheduling tasks among team members, ensuring a cohesive content strategy.
• Content labeling: Tag and organize scheduled posts for easy tracking and performance analysis, optimizing your content mix over time.

6. Planoly

Planoly emerges as a foundational tool for social media consistency and strategic planning.

Its visual planning capabilities and grid previews empower brands to craft their content stories, aligning perfectly with broader objectives.

The Planoly dashboard enhances content strategy, particularly for Instagram stories, with its dedicated story scheduling feature, making it an invaluable asset for capitalizing on one of Instagram’s most dynamic engagement tools.

Here are Planoly’s best social media scheduling features:

• Grid planning tool: Visually plan and arrange your Instagram grid to ensure a cohesive aesthetic, directly influencing scheduling decisions.
• Auto-post: Schedule content to automatically publish on Instagram, Facebook, Pinterest, and Twitter, including carousels and stories for Instagram.
• ShopLink: Convert your Instagram posts into clickable links that drive traffic to your website, enhancing the ROI of your scheduled content.
• Analytics: Evaluate the success of your visual planning and scheduling with detailed analytics on post performance and audience engagement.
• User interface: Benefit from an intuitive design that simplifies the scheduling process, making it accessible for users of all skill levels.
• Content planner: Align your content strategy across platforms with a unified scheduling tool, ensuring consistent messaging.
• Hashtag manager: Organize and apply relevant hashtags to your scheduled posts, improving visibility and engagement.

7. Hootsuite

Hootsuite revolutionizes business engagement with social media through its innovative social inbox concept.

The Hootsuite social media dashboard consolidates brand mentions, user comments, and direct messages from different social media platforms into one unified interface, eliminating the need to switch between various platforms and interfaces.

Here are Hootsuite’s best social media scheduling features:

• Bulk scheduling: Efficiently plan ahead by scheduling hundreds of posts at once across different social media platforms, optimizing your content pipeline.
• Content curation: Discover and schedule content from within the platform, keeping your feed fresh and relevant.
• Team assignments: Collaborate on scheduling by assigning posts and tasks to team members, streamlining workflow and ensuring accountability.
• Analytics: Track the performance of your scheduled content with detailed analytics, allowing for data-driven adjustments to your strategy.
• Social listening: Monitor conversations and trends related to your scheduled posts, enabling responsive content adjustments.
• Ad management: Schedule and manage social media ads alongside organic posts, coordinating your paid and organic content strategy.
• Stories & posts scheduling: Plan and schedule Instagram Stories and posts, maintaining an active and engaging presence without constant manual input.

8. Buffer

Buffer emerges as a standout choice for social media management, particularly appealing to those who value ease of use and streamlined functionality.

Its scheduling system is exceptionally user-friendly, allowing for the effortless queuing of posts for automatic distribution across multiple platforms. 

This simplicity is helpful for users who might find other platforms cumbersome or who prefer a more direct approach to managing their social media presence.

Moreover, Buffer’s analytics dashboard offers a clear, intuitive overview of performance metrics, catering to users who need accessible yet insightful data to gauge their social media effectiveness.

Here are Buffer’s best social media scheduling features:

• Intuitive interface: Schedule content across major social networks with an easy-to-use platform, making social media management accessible for all experience levels.
• Analytics: Measure the impact of your scheduled posts, gaining insights into what content performs best and when.
• Pablo image creator: Enhance your scheduled posts with custom images created directly within Buffer, ensuring your content stands out.
• Custom scheduling: Tailor your content delivery times to match your audience’s behavior, maximizing engagement.
• Multi-platform posting: Centralize your content strategy with scheduling capabilities for key social platforms, ensuring a cohesive online presence.
• Team collaboration: Invite team members to collaborate on scheduling and content creation, enhancing the diversity and quality of your social media output.
• Stories & posts scheduling: Keep your Instagram profile engaging with scheduled stories and posts, ensuring consistent audience interaction.

9. MeetEdgar

MeetEdgar is ideally suited for small businesses and entrepreneurs, rendering it an excellent choice for upcoming social media campaigns.

Thanks to its comprehensive suite of tools designed for scheduling and managing social media content, MeetEdgar simplifies the task of automating the publication process across various platforms.

Here are MeetEdgar’s best social media scheduling features:

• Variation creator: Automatically generate multiple variations of your content, enriching your schedule with diverse messaging.
• Content library: Build a repository of evergreen content to be recycled according to your scheduling preferences, ensuring your best content remains in circulation.
• A/B testing: Optimize your content’s appeal by testing different variations, informed by scheduling performance data.
• Auto-scheduler: Utilize Edgar’s smart scheduling to automatically fill your content calendar, based on your predefined parameters.
• Category-based scheduling: Organize your content into categories for strategic scheduling, ensuring a balanced content mix.
• Unlimited content library: Store and schedule an unlimited amount of content, removing constraints on your content strategy.
• Direct video uploads: Schedule video content directly to social platforms, enhancing your content variety and engagement potential.

10. SocialPilot

SocialPilot establishes itself as a prominent choice for those seeking a straightforward and efficient way to manage multiple social networks, presenting itself as a viable Agorapulse alternative.

Tailored for users who prioritize essential functionalities over the complexity of more elaborate platforms, SocialPilot simplifies the social media management experience. 

Its intuitive design and focused feature set make it an accessible tool, especially appealing to small businesses, freelancers, and entrepreneurs who require a streamlined approach without sacrificing effectiveness.

Here are SocialPilot’s best social media scheduling features:

• Bulk scheduling: Schedule up to 500 posts in one go, streamlining the content planning process for digital agencies managing multiple clients.
• Content curation: Access a wealth of content ideas and easily schedule relevant posts, keeping your client’s feeds engaging and diverse.
• Client management: Manage and schedule content for multiple clients within a single platform, simplifying account organization and access.
• Social inbox: Interact with audience responses to your scheduled posts across platforms, centralizing community management.
• Analytics: Dive into detailed reports on your scheduling effectiveness, tailoring future strategies to maximize engagement and reach.
• White label reports: Present analytics and performance metrics with customizable, brandable reports, adding value to client relationships.
• Collaboration features: Coordinate with your team and clients on scheduling and content decisions, ensuring alignment and efficiency.

11. Onlypult

Onlypult is a multifunctional tool for comprehensive social media management. Due to numerous functions for content management, users can easily and quickly adapt posts for different social networks.

Such a variety of functions will help save a lot of time and effort, because, for example, using AI text generation, you can create good text in a few seconds, the built-in editor will help edit the image, and ready-made sets of hashtags will complete your posts.

Onlypult has an Analytics tool included in the subscription price. Users track all key metrics directly on the platform, customize charts, share ready-made reports with colleagues and clients, and can even create branded reports.

Here are Onlypult’s best social media scheduling features:

• Publishing on multiple platforms: Connect your Facebook, Instagram, X (Twitter), LinkedIn, Google Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Pinterest, Medium accounts. Schedule posts on several social networks at the same time using the multi-posting feature.
• Content creation directly on the platform: use the built-in editor, content library, AI text generation, calendar and visual post planner, hashtag sets.
• User-friendly interface: Onlypult also has several options for viewing content – Dashboard, List of posts, Grid for visual planning and Calendar for viewing of the entire content plan.
• Analytics: users receive account data directly on the platform, measure the all necessary indicators of posts to create or improve promotion strategy.
• Reports: using ready-made and customized reports, creating them manually or on a schedule, and adding corporate style elements.
• Teamwork: inviting team members to collaborate on content creation and planning, discuss posts, share links to posts with clients, view editing history.

Frequently Asked Questions