Later vs Planoly: Pick the Right Social Media Management Tool

Later vs Planoly: Side-by-Side Comparison Table

Later vs Planoly: How to Choose the Best Social Media Management Software

Choosing the right social media management tools is essential for businesses, but the vast array of choices can make it challenging to identify the one that aligns most effectively with your company’s goals. Opt for a tool that enhances and supports your social media strategy optimally.

Here’s what to look for when assessing whether to use Planoly vs Later:

1. Supported social media platforms 
2. Content creation features 
3. Social media planning and scheduling 
4. Social media analytics 
5. Social inbox and engagement tools 
6. Team collaboration features 
7. User experience and ease of use 
8. Integrations 
9. Pricing 
10. Customer support

1. Supported Social Media Platforms

Planoly supports a wide range of platforms including LinkedIn, TikTok, Instagram, YouTube, Pinterest, Facebook, and Twitter. This extensive support makes Planoly a versatile tool for businesses and content creators looking to manage and coordinate their social media strategy across various channels.

Later offers support for Twitter, Facebook, LinkedIn, Instagram, Pinterest, and TikTok. While it covers most of the major social media networks, the absence of YouTube as a supported platform places it as a disadvantage compared to Planoly.

Later’s platform support is still comprehensive, catering to a broad audience and a variety of social media management needs.

The platform is mainly known, however, for being an Instagram management tool, aimed for Instagram post scheduling, as well as for planning ahead your Instagram Stories.

2. Content Creation Features

Planoly’s editing features are primarily focused on Instagram and are accessible through its mobile app, making it ideal for mobile-centric Instagram users.

Later’s editing features, while available for multiple platforms, are more web-centric, especially for video editing, and offer more advanced options like cropping, trimming, and thumbnail selection for platforms like Instagram and Pinterest.

3. Social Media Planning and Scheduling

Planoly’s user interface is designed for simplicity and efficiency, featuring a drag-and-drop interface, schedule preview, and auto-posting capabilities.

This setup is particularly advantageous for businesses looking for a straightforward and quick way to plan and schedule their content, especially on platforms like Instagram and Pinterest.

Later offers a more detailed approach to planning and scheduling with features like a visual preview, bulk upload, and a content calendar.

The platform also provides caption suggestions and the ability to schedule posts both on desktop and mobile, making it a more comprehensive tool for businesses managing content across multiple social media platforms.

4. Social Media Analytics

Planoly offers essential basic analytics features like best posting times, follower data, and engagement overviews, only for Instagram.

These tools are beneficial for businesses seeking basic insights into Instagram content performance and audience engagement. 

Later goes a step further with its analytics, providing a comprehensive suite that includes link in bio analytics, story impressions, demographic data, and hashtag performance.

This level of detail is especially valuable for businesses looking to delve deeper into their social media strategy and understand the nuances of their audience interactions across different platforms.

Unlike Planoly, Later also provides valuable insights for Facebook, Twitter, TikTok and Pinterest.

5. Social Inbox and Engagement Tools

Both Planoly and Later provide functionalities for managing social interactions, such as viewing and responding to comments. This feature is crucial for maintaining active engagement with the audience. 

While Planoly only allows users to reply to Instagram comments, Later provides social inbox options for both Instagram and TikTok.

However, neither platform offers direct message (DM) management, which could be a limitation for businesses that rely heavily on DMs for customer interactions.

Later enhances its offering with additional capabilities like post view and user view, which can be advantageous for businesses looking to gain a more comprehensive understanding of their audience’s interactions and behaviors on social media platforms.

6. Team Collaboration Features

Planoly’s collaboration features are somewhat basic, with the option to add additional users on its higher-tier plans. This setup is suitable for smaller teams or businesses that require a simple structure for team collaboration and content management.

Later offers more advanced team collaboration features, including the ability to create access groups with different levels of permissions. This functionality is ideal for larger teams or agencies needing a more sophisticated system for managing multiple users and their access to various social media channels.

7. User Experience and Ease of Use

Planoly is praised for its clean, straightforward interface, making it user-friendly, especially for businesses that prioritize ease of use and quick content management. Its focus on visual elements aligns well with its target platforms like Instagram and Pinterest.

Later also boasts a clean and organized interface, but with additional features that provide more control and customization.

Although this might require a slight learning curve, it’s beneficial for businesses looking for a more comprehensive approach to social media management across multiple platforms.

8. Integrations

When it comes to integrations, both platforms have partnered with Unsplash and Canva.

The Unsplash integration provides access to a wide range of high-quality images for content creation.

The partnership with Canva is meant for easy access to graphic design tools, simplifying the process of creating visually appealing content. 

9. Pricing

Pricing is a crucial factor when choosing between Later and Planoly. Later’s pricing starts at $25/month, which caters to users looking for a more feature-rich platform with broader platform support and advanced analytics.

Planoly, with its starting price of $13/month, is more budget-friendly and is an excellent option for users who prioritize ease of use and visual content management, particularly on platforms like Instagram and Pinterest. 

10. Customer Support

Later provides a tiered customer support structure, with support levels varying based on the user’s subscription plan. All users have access to the Later Help Center, which offers 24/7 article support, and a chatbot for guided assistance.

Paid plan users additionally receive human customer service after the first 30 days, with Advanced plan users benefiting from live chat support during business hours.

However, Later does not provide phone support. The platform also encourages community-based support through its social channels and the Later Community forum, where users can exchange tips and solutions.

Planoly’s customer support, while less structured in its presentation, includes options like direct email support for troubleshooting and queries.

The platform also provides educational resources through the Planoly Academy, offering video tutorials that can serve as self-help guides for users. This approach indicates a focus on empowering users to resolve issues independently.

However, unlike Later, Planoly does not explicitly mention a chatbot or live chat service, nor does it detail a tier-based support system, suggesting a more streamlined but possibly less diverse range of support options.

When to Choose Later

Later is the go-to choice for businesses and social media managers who need a comprehensive, multi-platform management tool. 

Here’s when you should choose Later:

• If your social media strategy involves extensive cross-platform management across Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest, but not YouTube.
• If advanced analytics and detailed insights into audience engagement and content performance are crucial for your brand’s success.
• If you require robust customer support with options like live chat for immediate problem-solving.
• If a comprehensive, all-in-one platform for creating, scheduling, and analyzing content across multiple social networks aligns with your workflow.
• If you need sophisticated collaboration tools for a team, with features like different access levels and detailed content planning.

When to Choose Planoly

Planoly is an excellent choice for businesses and content creators who primarily focus on visual storytelling, particularly on platforms like Instagram, TikTok, and Pinterest. 

Here’s when you should choose Planoly:

• If your social media presence includes YouTube, alongside key platforms like Instagram, TikTok, Pinterest, LinkedIn, Facebook, and Twitter.
• If you prioritize a user-friendly interface with straightforward tools for scheduling and managing visual content.
• If you are looking for a cost-effective solution with a straightforward pricing model that suits smaller businesses or individual content creators.
• If your team collaboration needs are simpler, focusing on basic content creation and scheduling without the need for complex role management.

What Is a Good Later and Planoly Alternative?

If you’re pondering which social media management tool is ideal for your strategy and finding it challenging to decide between popular options like Later and Planoly, consider exploring SocialBee.

Our platform emerges as a standout choice, especially for entrepreneurs, content creators, agencies, and businesses of all sizes seeking a comprehensive solution.

Here are the features that give SocialBee an edge over Later and Planoly:

1. AI Post Generator

Elevating your content creation process becomes effortless with SocialBee’s AI Post Generator. This tool stands out from Later and Planoly by utilizing advanced AI technology to quickly generate high-quality posts. It’s designed to reduce the time and effort typically required in content creation.

The AI Post Generator can craft engaging captions, generate creative content ideas, and even suggest layouts for your posts. This is especially useful for users who are looking to streamline their content creation workflow without compromising on the quality and originality of their social media posts. 

Generate more social media captions and ideas than ever before with SocialBee’s 1000+ AI prompt collection.

Start your 14-day free trial today!

With SocialBee’s AI Post Generator, you can effortlessly produce compelling and diverse content, suitable for various social media platforms, which sets it apart from the more manual content creation processes in Later and Planoly.