Social media for real estate

Facing challenges in generating leads and standing out in the market? Learn how to optimize your social media presence showcase properties, engage clients, and expand your network.

Get practical tips and proven strategies to enhance your online visibility and convert followers into clients.

How to get started on social media as a real estate agent

Not sure where to start on social media? Discover the best networks for real estate, learn how to create captivating content for your listings, and become the go-to influencer for all things property-related.

Key highlights

What are the best social media platforms for real estate?

The best social media platforms for real estate professionals are:

Facebook’s global reach allows real estate professionals to connect with local and international audiences alike.
Instagram’s visual nature offers a unique way for professionals to connect with prospective clients, showcase properties, and build brand awareness.
LinkedIn offers a unique platform to network, establish credibility, and generate quality leads through its focus on business connections and industry-specific content.
TikTok’s highly visual and fast-paced format represents an opportunity for real estate professionals to present properties in unique ways and build genuine connections with potential clients.
Pinterest’s visual and aspirational nature aligns well with the real estate industry’s need to showcase properties and inspire homeowners.
X (Twitter) helps users stay updated on industry news, trends, and local happenings, which makes it an excellent platform to showcase properties and share insights.

Keep reading to discover tips on effectively using each social media platform for real estate.

What are the most effective social media post ideas for real estate agents?

Here are 10 real estate social media post ideas:

Showcase your new listings to potential clients
Offer home-buying tips and showcase your real estate expertise
Post behind-the-scenes content
Share testimonials from previous clients
Narrate personal stories
Collaborate with local experts
Offer free resources for real estate advice
Post real estate memes
Host a live session
Share local news

How do you edit photos for real estate?

To edit your real estate photos, follow these expert tips:

Follow social media requirements: Ensure images meet specific platform size and aspect ratio requirements.
Perform color correction: Use Photoshop or Lightroom to enhance and balance colors naturally.
Adjust white balance: Correct color casts in Lightroom for a realistic look.
Correct distortion: Fix lens distortions in Photoshop using the Lens Correction filter.
Adjust shadows: Balance lighting by tweaking shadows, highlights, whites, and blacks in Lightroom.
Crop and straighten: Ensure photos are properly cropped and aligned.
Increase clarity: Sharpen images in Lightroom using the Clarity slider.
Remove unwanted objects: Delete distractions with Photoshop’s Clone Stamp Tool.
Replace sky: Enhance photos by replacing dull skies with bright ones.
Retouch lawn and trees: Improve surroundings by enhancing lawns and adding trees.

Learn more about each strategy here.

What is a real estate influencer?

At its simplest, a top real estate influencer is someone who is influential in the world of housing and properties. To become a local real estate influencer, you need to become a leader in your local community.

In modern terms, becoming influential means leveraging your knowledge, social media channels, and other networks to your advantage. These days, the term “influencer” is commonly used to refer to someone with a large social media following, using their platform to share their expertise and attract new opportunities.

As a real estate influencer, you’ll gain recognition, prestige, and a large following of potential clients and partners, all clamoring to work with you. Your market reach will increase, and you’ll gain the trust of your consumers.

Discover what it takes to become a real estate influencer.

Social media marketing strategies for real estate

Stay updated with the latest social media marketing strategies and ensure you’re doing everything possible to generate leads and close deals.

Key highlights

Does your real estate business need social media?

There are several reasons why a real estate agent should use social media marketing:

Increased visibility: Social media platforms give you access to a huge audience for showcasing properties, services, and your brand. This boost in visibility can attract buyers, sellers, and renters.
Targeted advertising: With social media, you can target ads to specific demographics, locations, and interests, making it easier to reach your ideal clients.
Engagement and relationship building: Social media lets you directly communicate and engage with clients and prospects, building trust and relationships over time. This is crucial in real estate, where personal connections drive leads.
Market insights: Social media offers valuable insights into market trends, client preferences, and competitor strategies through feedback and social listening tools. This info can guide your business strategies and marketing efforts.
Brand building: Consistent posting and engagement on social media help you build and differentiate your brand. Highlight your unique selling points, share success stories, and showcase your expertise.
Cost-effective marketing: Social media marketing can be more budget-friendly than traditional advertising, especially for smaller businesses or individual agents.
SEO benefits: Active social media accounts and shared content can boost your SEO, making it easier for potential clients to find you online.
Virtual tours and showings: Social media allows for creative marketing strategies like live virtual tours of properties, reaching a wide audience without geographical limitations.

Discover the strategies you need to leverage for your business success.

Does Instagram work for real estate?

Instagram is a fantastic tool for real estate marketing because it focuses on visuals and has features that help you reach the right audience. You can post high-quality photos and videos of properties to attract potential buyers.

Using Stories, Reels, and live videos, you can give dynamic tours and engage with followers in real-time.

The platform also has advertising options that let you target specific groups of people based on their interests and location, helping you find serious buyers more easily.

By posting regularly and keeping a consistent look, you can build a recognizable brand. Sharing a mix of content, like property listings, market updates, and home improvement tips, keeps your audience interested.

Encouraging clients to share their experiences and tag your account can increase your credibility and reach more people. Collaborating with local influencers can also help you tap into their follower base.

Using hashtags and location tags makes your posts more discoverable, and Instagram’s analytics provide insights on what works best, making it a powerful tool for marketing real estate.

Keep reading for more tips to maximize your real estate Instagram strategy.

Where do realtors get most of their social media leads?

Realtors primarily get their social media leads from the following platforms:

Facebook: Realtors join local groups, create dedicated pages, and use targeted ads to share listings and engage with potential clients.
Instagram: Realtors post high-quality photos, videos, Reels, and Stories of properties to attract leads.
LinkedIn: Realtors network with professionals, share market insights, and post articles to establish authority and generate leads.
YouTube: Realtors create detailed property tours and educational content, using SEO to attract potential leads.
Twitter: Realtors share market updates, new listings, and engage with followers using popular real estate hashtags.
TikTok: Realtors produce short, creative videos showcasing properties and real estate tips, participating in trends to increase visibility.