What Is Google AdWords?

Google AdWords is an online advertising platform created by Google that allows companies to pay in order to display advertisements, product listings, promotional videos, and other marketing content on different places across the web.

Where do Google Ads appear?

Generally, these ads appear on search results for Google, Google Shopping, Google Maps, or Google Play, as well as other Google search partners. In addition, they can also appear on the Google Display Network, which is a collection of websites that are eligible for showing ads. This means that your content can pop up on different websites that are visited by customers or users as they browse the web.

Your image, text, and video ads can also appear on mobile devices and in specific geographic locations. They can be tailored to show up in multiple languages if your campaign is targeting customers of different ethnicity.

In essence, AdWords is Google’s official advertising system and over the years it has evolved into the company’s main source of revenue. Companies can use it to market themselves by creating an account and placing a bid on certain keywords in order for their clickable ads to appear higher in Google’s search results. As of July 24th, 2018, Google AdWords became widely known Google Ads.

How do Google AdWords work?

Using relevant keywords in your ads allows them to appear at the top of Google’s search results page. It is usually the highest up the chain of results with a mention that it is a sponsored link. Whether your ads are displayed on the Google Search Network or on the Google Display Network, they both reach people based on a PPC bidding system,

PPC stands for pay-per-click and it refers to a model of online marketing in which advertisers pay a fee every time that one of their ads is clicked. In other words, instead of trying to drive traffic to your business organically, you can buy visits to your website and place your brand at the top of the search engine results page.