How to Post on YouTube: The Ultimate Beginner’s Guide

10 Useful Tips to Grow Your YouTube Channel

Now that you know exactly how to upload a video to YouTube, it’s time to become aware of the ways in which you can make your channel reach the top.

Here are 10 useful tips to grow your YouTube channel:

1. Brainstorm a video title and video description
2. Create high-quality video content
3. Use custom thumbnails
4. Add subtitles
5. Be mindful of video SEO
6. Add video elements and end screens
7. Upload YouTube videos at the best times
8. Leverage YouTube Studio
9. Promote your videos on your social media channels
10. Track your YouTube analytics

1. Brainstorm a Video Title and Video Description

Coming up with an engaging title and description holds significant influence over the discoverability of your content. 

When users search for particular topics or keywords on YouTube, the platform’s algorithm considers the title and description to assess the relevance and ranking of your video in search results.

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To enhance the probability of your video being discovered by your intended audience, you should start using AI content creation tools to get the job done a lot quicker. 

With SocialBee’s AI post generator, you can now generate YouTube video titles, descriptions, and even scripts you can follow for a more engaging experience.

2. Create High-Quality Video Content

Create high-quality videos consistently and make sure that they can effectively capture and hold your audience’s attention. 

Whenever you upload a video that is visually appealing, well-produced, and professionally executed, viewers are more inclined to watch the entire video, actively engage with it, and even subscribe to your channel. 

High-quality videos are crucial in keeping viewers engaged and committed for longer durations. YouTube’s algorithm considers audience retention metrics, including watch time and average view duration, when determining the visibility and ranking of your videos. 

So, try to invest in a video camera and in editing software that makes your content stand out from the rest.

3. Use Custom Thumbnails

Using a custom video thumbnail whenever you upload a video to YouTube can pique the interest of potential viewers. It can also convince them to choose your video over the multitude of content available on the platform.

It serves as a visual representation of your video’s essence and significantly influences the decision-making process of whether someone will watch it or not.

They’re also great for maintaining a consistent visual presence throughout your channel. 

Elements such as brand colors, logos, or recognizable features in your thumbnails help you establish a unified visual identity that aids viewers in recognizing your videos amidst others. Consistent branding fosters trust and cultivates loyalty among your audience. To achieve this, use thumbnail design tools such as Canva or Microsoft Designer.

4. Add Subtitles

Subtitles enable a broader audience to access and comprehend your videos, particularly individuals who are deaf or hard of hearing. By incorporating captions, you ensure that those with hearing impairments can fully enjoy and understand the content you create. 

In order to improve viewer engagement and retention, it’s great to consider adding subtitles to your videos. Even individuals without hearing impairments often prefer watching videos with subtitles.

By providing subtitles, viewers can follow the content without relying solely on audio, reducing the risk of losing interest or missing essential information. 

5. Be Mindful of Video SEO

Effective video SEO techniques amplify the visibility of your videos in search engine results. This, in turn, increases the visibility of your videos to potential viewers who are actively searching for content related to your video’s topic.

Furthermore, video SEO empowers you to target specific keywords and phrases that are relevant to your content. As a result, your titles, tags, and descriptions always contain relevant keywords. Align your video’s optimization with popular search queries and you’ll end up attracting a focused audience that is genuinely interested in your topic. 

6. Add Video Elements and End Screens

Video elements, such as promoting other channels, videos, or playlists, elevate the level of engagement in your videos. These elements also provide an opportunity to showcase and bring attention to content that might have otherwise been overlooked.

End screens, on the other hand, play a vital role in guiding viewers to take action after watching your video. Utilizing end screens, you can prompt viewers to subscribe to your channel, watch another video, or check out a playlist you have in store for them.

As for navigating longer videos with ease, adding chapters to videos should do the trick. That way, your viewers can easily select the exact part of the video they would like to watch or browse the others.

7. Upload YouTube Videos at the Best Times

Optimizing the timing of your video uploads allows you to increase visibility and expand your audience reach. The timing of your posts is key in catching the attention of viewers when they are actively engaged in browsing and consuming content.

By strategically posting your videos at the best times, meaning when your target audience is most active online, you enhance the likelihood of your videos appearing in their feeds and search results. This, in turn, maximizes the number of views and potential engagement your videos can receive.

Here are the best times to post on YouTube:

• Friday: 6 PM, 7 PM, 8 PM. 9 PM
• Saturday: 3 PM, 4 PM, 5 PM, 6 PM
• Sunday: 12 PM, 1 PM, 2 PM, 3 PM

8. Leverage YouTube Studio

YouTube Studio offers comprehensive analytics and effective tools that allow you to directly communicate with your viewers through comments. It also allows you to optimize your existing content in a way that increases your chances of attracting new subscribers.

For creators eligible for monetization, YouTube Studio also provides specialized tools to manage and track your revenue. You can keep tabs on your earnings, assess ad performance, and gain valuable insights into your monetization strategy.

This enables you to grasp the financial aspects of your channel and make calculated choices to optimize your revenue generation, ensuring you are maximizing the potential of your content to generate income.

9. Promote Your Videos on Your Social Media Channels

When you distribute your latest videos across your social media channels, you expand your reach to a wider audience that extends beyond your YouTube subscriber base. 

By leveraging platforms such as Facebook, Instagram, Twitter, or LinkedIn, you enable your existing followers to discover and engage with your videos, amplifying your content’s visibility and potential viewership.

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SocialBee helps YouTube creators make the most of their content by allowing them to cross-share their content across several social platforms. All you have to do is connect your go-to profiles and start scheduling promotional content that prompts followers to go check out your latest YouTube drop.

10. Track Your YouTube Analytics

If you wish to improve your YouTube content performance, you should regularly monitor your analytics to get more insight into how your audience interacts with your videos.

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Monitoring your YouTube analytics is essential to understanding your channel’s performance as well as the reception of each one of your videos.

By keeping an eye on key metrics like views, watch time, and engagement (likes, comments, shares), you obtain valuable insights into viewer response. 

SocialBee provides this valuable information and empowers you to make informed decisions. Furthermore, it allows you to generate PDF reports that are easy to share among team members and stakeholders.

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