How to Build a Social Media Marketing Plan

Download the guide to learn how to put together a social media marketing plan for your business.

The 10-step strategy from the guide includes:

1. Audit Your Current Social Media Presence

Find out what to look at when analyzing your current social media presence. Answer a couple of questions that will put into perspective your online goals.

2. Set Social Media Marketing Objectives

Learn how to set S.M.A.R.T. objectives and use the objectives & key results goal model. Establish success metrics to measure your performance.

3. Research Your Audience

Create audience personas that will help you prepare content for your ideal target. Gather data about your audience and use it to your advantage.

4. State Your Social Media Mission

Identify your tone of voice and personality that will facilitate your brand’s image consistency over time, even if you’re present across multiple platforms.

5. Develop a Brand Style Guide

Discover the six elements of a Brand Style Guide that make your brand memorable and easy to stand out in a saturated market.

6. Know Your Competition

Who said you can’t learn from your competitors’ social media strategy? See how researching your competitors pays off.

7. Set Up Relevant Social Media Accounts

If you’re not sure on what social media profiles you should be active, we’ve got you covered! Bonus: optimization tips for your profiles.

8. Research Content Ideas

You’ll never have to worry about not having inspiration for your next post. Learn how to come up with ideas for future engaging content.

9. Build a Social Media Calendar

A successful social media calendar includes: the right posting frequency, a balanced mix of content and a posting schedule.

10. Monitor Your SM Marketing Plan

See the performance metrics any business should look at and get ready to take action in building a social media marketing plan today.

Before SocialBee, I was inconsistent with my Social Media posting and felt overwhelmed just by thinking about creating a posting strategy.

Jessica Fox

Owner at Florida Virtual Bookkeeper