{"id":34451,"date":"2022-05-09T09:58:16","date_gmt":"2022-05-09T09:58:16","guid":{"rendered":"https:\/\/socialbee.com\/?p=34451"},"modified":"2024-07-25T09:26:44","modified_gmt":"2024-07-25T09:26:44","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/socialbee.com\/blog\/video-marketing-strategy\/","title":{"rendered":"10 Tips for Creating an Exceptional Video Marketing Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34451\" class=\"elementor elementor-34451\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3303aa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3303aa96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ea8ccf4\" data-id=\"3ea8ccf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7179745 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7179745\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/socialbee.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css?ver=1721386747\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Rithu-V-266x300.png\" alt=\"Picture of Written by Rithu V\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tWritten by Rithu V\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Guest Author<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f7f56 elementor-widget elementor-widget-text-editor\" data-id=\"77f7f56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a solid video marketing strategy can make or break your brand\u2019s online presence.<\/span><\/p><p><span style=\"font-weight: 400;\">Every passing day, more and more people are getting accustomed to watching video-based digital content.<\/span> <span style=\"font-weight: 400;\">In fact, there are <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics#:~:text=Internet%20Users%20Everywhere%20Enjoy%20Video%20Content%20More%20and,exceed%20what%20experts%20had%20predicted%20%28Business%20Insider%2C%202020%29.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more than 244M digital video content viewers<\/span><\/a><span style=\"font-weight: 400;\"> in the US.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When we compare videos to other content types, videos work best because they catch the attention of your audience by delivering information in a much more appealing way\u2014through movement, imagery, animations, and sounds all at once.<\/span><\/p><p><span style=\"font-weight: 400;\">This is one of the main reasons why video content plays a crucial role in <\/span><a href=\"https:\/\/socialbee.com\/social-media-marketing-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">. Videos help marketers reach out to a larger section of the audience easily. And, since most people engage better with videos, video marketing always seems to work well.<\/span><\/p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46985\" class=\"elementor elementor-46985\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f6948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f6948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-745422a\" data-id=\"745422a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff6d17b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ff6d17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d30b7c\" data-id=\"6d30b7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d804d89 elementor-widget elementor-widget-heading\" data-id=\"d804d89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Social Media Strategy Template<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07fb656 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"07fb656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Streamline your marketing with an efficient social media strategy template.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17aa7087 elementor-widget-tablet__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"17aa7087\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.23.0 - 15-07-2024 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:flex;flex-wrap:wrap}.e-form__buttons{flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:flex}.e-form__indicators{display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators__indicator{display:flex;flex-direction:column;align-items:center;justify-content:center;flex-basis:0;padding:0 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i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}.elementor-message-svg:before{content:\"\";width:1em;height:1em;background-image:url(\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTQiIGhlaWdodD0iMTEiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZmlsbC1ydWxlPSJldmVub2RkIiBjbGlwLXJ1bGU9ImV2ZW5vZGQiIGQ9Ik00Ljc1IDguMTVMMS42IDUgLjU1IDYuMDVsNC4yIDQuMiA5LTlMMTIuNy4yIDQuNzUgOC4xNXoiIGZpbGw9IiMwMDhBMjAiLz48L3N2Zz4=\");background-position:50%;background-repeat:no-repeat}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"Marketing Calendar\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"46985\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"17aa7087\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"SocialBee\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-40\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"First Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-60 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_8392f05 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_8392f05\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LecDD0nAAAAACT5FX-YcC_oNJBBnhHp0jcjPeVL\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3303fbf elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"3303fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330c299 elementor-widget elementor-widget-image\" data-id=\"330c299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"641\" height=\"789\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee.png\" class=\"attachment-medium_large size-medium_large wp-image-50244\" alt=\"\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee.png 641w, https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee-244x300.png 244w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fc212 elementor-widget elementor-widget-text-editor\" data-id=\"a0fc212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Why Should You Develop a Video Content Strategy?\u00a0<\/strong><\/h2><p>Video content acts as a powerful sales tool. Marketing videos engage new audiences, educate prospects, and help you turn leads into conversions.<\/p><p>Let&#8217;s talk about the benefits of a good video marketing strategy. By investing time and energy in your video content, you&#8217;d be able to:\u00a0<\/p><ul><li>Define a proper roadmap that outlines each and every step of your <a href=\"https:\/\/www.trychameleon.com\/blog\/product-marketing-videos\" target=\"_blank\" rel=\"noopener\">video marketing<\/a> journey<\/li><li><span style=\"color: #000000;\">Create and edit strategic videos using any<\/span>\u00a0<a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\"><span id=\"gmail-mt-tracked-link_1683263954524-63553b-d4f6cb\"><\/span>online video editor<\/a>\u00a0<span style=\"color: #000000;\">that help you achieve your video marketing goals<br \/><\/span><\/li><li>Measure the <a href=\"https:\/\/socialbee.com\/glossary\/roi\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a> your videos are delivering<\/li><\/ul><p>Now, without further ado, let&#8217;s take a look at 10 actionable insights that will help you craft your entire video marketing strategy the right way.<\/p><h2><b>10 Tips to Help You Build Your Video Marketing Strategy<\/b><\/h2><p><span style=\"font-weight: 400;\">If you are new to video marketing, to create video content might come as a challenge. This is why we plan to make it easier for you to get a grasp of the video marketing funnel.<\/span><\/p><p><span style=\"font-weight: 400;\">Without further ado, here are our 10 video marketing tips to help you create an effective video marketing campaign:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify Your Target Audience\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define Your Video Marketing Goal\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a Video Content Calendar<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a Consistent Video Content Style<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share Your Video Content Effectively\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on Video SEO\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include Customer Generated Content in Your Video Strategy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show Your Brand Identity Through Video Storytelling<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep an Eye on Your Key Performance Indicators<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan on Repurposing Old Content\u00a0<\/span><\/li><\/ol><h3><b>1. Identify Your Target Audience\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">The first step is to determine what kind of <\/span><a href=\"https:\/\/socialbee.com\/blog\/understand-your-target-audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\"> you&#8217;re trying to reach. You&#8217;ll have to figure out:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who they are<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of videos do they prefer<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What video hosting platforms or modes of communication do they use<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they&#8217;ll benefit from choosing your brand.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Without having a clear picture of these basic things, you wouldn&#8217;t be able to create videos that resonate with your target audience, and you will not know which online video platform to use.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can also try creating a set of <\/span><i><span style=\"font-weight: 400;\">customer profiles<\/span><\/i><span style=\"font-weight: 400;\">. Besides helping you build a video strategy, these elements will be hugely beneficial for your marketing and sales departments when they create new services, marketing materials, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Here is a list of things you should include in your customer profiles:\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Person&#8217;s demographics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferred social media channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hobbies and interests<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pain points and needs<\/span><\/li><li aria-level=\"1\">Preferred video types<\/li><\/ul><h3><b>2. Define Your Video Marketing Goal\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Once you have a clear picture of your target audience, you need to define what <\/span><a href=\"https:\/\/socialbee.com\/blog\/marketing-objectives\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing objectives<\/span><\/a><span style=\"font-weight: 400;\"> you&#8217;d like to achieve through your video strategy. Do you want to drive traffic to your website? Do you want to introduce new customers to the products or services you are offering?<\/span><\/p><p>Here are a couple of\u00a0 marketing objectives examples:<\/p><ul><li>I want to increase my Social Media engagement by 10% in the following quarter<\/li><li>I want to increase the revenues from online advertising by 10% in the following 2 months<\/li><li>I want to increase the website traffic by 5% in the following month<\/li><\/ul><p><span style=\"font-weight: 400;\">You need to be clear about why you&#8217;re creating the videos in the first place, and what actions you expect your audience to take after watching the video. This will also help you define your video style.<\/span><\/p><p><span style=\"font-weight: 400;\">However, different types of content can serve different goals and purposes.\u00a0 Not every video or content form needs to serve the same goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you create content this way, it&#8217;s easier to fine-tune and update your content to ever-evolving trends. For example, you can create \u201chow-to\u201d videos to help your new customers learn how to use your products while sharing\u00a0<a href=\"https:\/\/vocalvideo.com\/resources\/client-testimonial-examples-in-websites\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/vocalvideo.com\/resources\/client-testimonial-examples-in-websites\/&amp;source=gmail&amp;ust=1685283833339000&amp;usg=AOvVaw3870e3AgZ18stas-DHs7Pz\">client testimonials to boost trustworthiness<\/a>\u00a0and brand awareness.<\/span><\/p><h3><b>3. Create a Video Content Calendar<\/b><\/h3><p><span style=\"font-weight: 400;\">Once you&#8217;ve defined your goals, you can set up your video content calendar to help you keep track of your video marketing strategy. A <\/span><a href=\"https:\/\/socialbee.com\/blog\/social-media-content-calendar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content calendar<\/span><\/a><span style=\"font-weight: 400;\"> is necessary for the video creation process, as it helps you and your team plan entire videos ahead and work towards the same goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s what your video content calendar should contain:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video content type<\/b><span style=\"font-weight: 400;\">: Mention the nature and topics of your videos (educational video, product <\/span><span style=\"font-weight: 400;\">or service video, animated video, interview, behind-the-scenes video, or a combination of all these videos).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video budget<\/b><span style=\"font-weight: 400;\">: When you create a video marketing strategy, it\u2019s important to keep track of the investment needed. Will you invest money only in video creation, or do you want to boost your content through social media video ads?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Production process: <\/b><span style=\"font-weight: 400;\">Will you be working with a video production company? Which type of camera and audio equipment do you need for a high-quality video?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video length<\/b><span style=\"font-weight: 400;\">: How long will your video content be? You can choose between short videos like reels or long-form explainer videos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call-to-action: <\/b><span style=\"font-weight: 400;\">Essential to your video marketing strategy, a CTA will be in line with your marketing goals. Based on your requirements, you can ask your viewers to subscribe to your channel or direct them to any one of your product pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publishing channel:<\/b><span style=\"font-weight: 400;\"> Choose the right video platform with a larger chunk of your target audience in order to effectively share your video content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post-production process:<\/b><span style=\"font-weight: 400;\"> When it comes to the <a href=\"https:\/\/www.gumlet.com\/learn\/video-production\/?utm_source=Social_Bee&amp;utm_medium=Social_Bee&amp;utm_campaign=Content_Partnership#stages-of-video-production\" target=\"_blank\" rel=\"noopener\">post production<\/a> process, there are some questions worth asking. How much will the editing take? Will it be done in-house or outsourced? Which editing software do you need?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content schedule:<\/b><span style=\"font-weight: 400;\"> How many videos do you plan to publish? How often do you plan to publish them? You can use a tool such as SocialBee that can help you better plan your content.<\/span><\/li><\/ul><p>Moreover, a video marketing plan isn&#8217;t complete without a content calendar. So, make sure you have enough content ideas to add to your posting schedule.<\/p><p><span data-preserver-spaces=\"true\">Here are some types of marketing videos you can include in your video campaign content:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Educational videos<\/span><\/li><li><span data-preserver-spaces=\"true\">Demo videos<\/span><\/li><li><span data-preserver-spaces=\"true\">Company culture video.<\/span><\/li><li><span data-preserver-spaces=\"true\">Interview<\/span><\/li><li><span data-preserver-spaces=\"true\">Q&amp;A video<\/span><\/li><li><span data-preserver-spaces=\"true\">Product or service video<\/span><\/li><li><span data-preserver-spaces=\"true\">Explainer videos on different industry topics<\/span><\/li><li><span data-preserver-spaces=\"true\">Videos from events<\/span><\/li><li><span data-preserver-spaces=\"true\">Webinar\/podcast highlights<\/span><\/li><\/ul><h3><b>4. Maintain a Consistent Video Content Style<\/b><\/h3><p><span style=\"font-weight: 400;\">While planning your video content marketing strategy, it&#8217;s important to come up with a proper content style. To make sure people watch your videos on a consistent basis, you need to post content that&#8217;s beneficial for your target audience regularly. You can also use many tools available online, like\u00a0<a href=\"https:\/\/create.vista.com\/features\/video-editor\/\" target=\"_blank\" rel=\"noopener\">vista video editor<\/a>, to achieve the output you are looking for:<\/span><\/p><p><span style=\"font-weight: 400;\">You can focus your video marketing efforts on setting a few other consistency rules. Here are some common consistency rules most people stick to while creating a video marketing strategy:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a distinct video editing style\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have the same background for every video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stick to the same video hosting platforms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a niche (content type) and stick to it<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a convenient time for your intended audience and post consistently at that time.<\/span><\/li><li aria-level=\"1\"><a href=\"https:\/\/www.videvo.net\/stock-video-footage\/green-screen\/\" target=\"_blank\" rel=\"noopener\">Download professional green screen videos<\/a> to enhance your video content.<\/li><\/ul><p><a href=\"https:\/\/www.youtube.com\/channel\/UCGu5RruK-fvI-w3xsA9DYGg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-34508\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel.png\" alt=\"SocialBee YouTube Channel\" width=\"700\" height=\"367\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel.png 2372w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel-300x157.png 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel-1024x537.png 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel-768x402.png 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel-1536x805.png 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/SocialBee-Youtube-channel-2048x1073.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p><p style=\"text-align: center;\"><em>Do you want to be kept in the loop about the next marketing move?<\/em><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/channel\/UCGu5RruK-fvI-w3xsA9DYGg\" target=\"_blank\" rel=\"noopener\"><em> Subscribe to SocialBee&#8217;s YouTube channel for webinars, social media marketing tips, and SocialBee tutorials.<\/em><\/a><\/p><h3><b>5. Share Your Video Content Effectively\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Sharing your videos across the right platforms the right way is also a crucial part of your video content marketing strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While creating a video marketing strategy, you should be having a clear idea about how you plan to promote your content across different social media platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the top three tips on how to share video content:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create social media videos and share them on LinkedIn, Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn your best-performing videos into ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a social media scheduling tool to plan, recycle and post video content<\/span><\/li><\/ul><p><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-50748\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view-1024x640.webp\" alt=\"SocialBee's content calendar\" width=\"800\" height=\"500\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view-1024x640.webp 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view-300x187.webp 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view-768x480.webp 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view-1536x959.webp 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-content-calendar-schedule-view.webp 1582w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">With tools like SocialBee, you can easily organize your video content in specific categories and schedule them across all your social media channels.<\/span><\/i><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Start your free 14-day trial today and start planning your video marketing strategy with SocialBee!<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a83f54f e-flex e-con-boxed e-con e-child\" data-id=\"a83f54f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-216f763 e-con-full e-flex e-con e-child\" data-id=\"216f763\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-884ee00 elementor-widget elementor-widget-global elementor-global-48315 elementor-widget-image\" data-id=\"884ee00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"576\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png\" class=\"attachment-medium_large size-medium_large wp-image-51357\" alt=\"SocialBee blog CTA box visual with the supported platforms\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png 666w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms-300x259.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b98a402 e-flex e-con-boxed e-con e-child\" data-id=\"b98a402\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4ccff elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ce4ccff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Scheduling Your Video Posts with SocialBee!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86119be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86119be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate posts, publish, analyze, engage and collaborate, all from SocialBee. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14f5f7 elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f14f5f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c868ed elementor-widget elementor-widget-text-editor\" data-id=\"7c868ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bold;\">6. Focus on Video SEO\u00a0\u00a0<\/span><\/h3><p>It&#8217;s interesting to note that YouTube alone has more than\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/#:~:text=As%20of%20February%202020%2C%20more,for%20online%20video%20has%20grown.\">500 hours of content<\/a>\u00a0uploaded every single minute.\u00a0<\/p><p>That&#8217;s how competitive video marketing is in today&#8217;s day and age.\u00a0<\/p><p>So, if you&#8217;d like to stand out and make yourself visible amongst your competitors, you&#8217;d have to focus on video SEO as well.\u00a0<\/p><p>Here&#8217;s a list of video SEO techniques you can include in your marketing strategy:\u00a0<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\" aria-level=\"1\">Select a list of primary and secondary keywords that are relevant to your brand videos<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Optimize your video description with the right keywords<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Incorporate your primary keyword naturally in your video title and meta description\u00a0<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Categorize your video properly<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Tag your videos with the right keywords\u00a0<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Insert your primary keyword in your video file name<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Add end screens and cards to encourage views<\/li><li style=\"font-size: 16px;\" aria-level=\"1\">Add an SRT file for closed captions.<\/li><\/ul><p>The important video SEO factors you should look out for are traffic, ranking and conversions, brand impressions, and links.<\/p><h3 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bold;\">7. Include Customer Generated Content in Your Video Strategy<\/span><\/h3><p>Do you want to steer away from the product video format you are used to and experiment with other ideas?<\/p><p>Allow a few of your loyal customers to become the <i>&#8216;stars of the show&#8217;\u00a0<\/i>by letting them participate in your videos and steer away from the usual. This will help you establish a unique bond with your customers, while you also gain credibility and build authority within your niche.\u00a0<\/p><p>Here&#8217;s how you can involve your community in your video strategy:<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Simply ask them to record themselves explaining what they like about your brand and send it to you in exchange for a consistent discount or promotion from your end<\/li><li style=\"font-size: 16px;\">Organize a series of live videos or interviews with someone from your marketing team and\u00a0<a href=\"https:\/\/socialbee.com\/blog\/brand-ambassador-program\/\">brand ambassadors<\/a>\u00a0from your customer\u2019s base<\/li><li style=\"font-size: 16px;\">Use these videos as testimonials or feedback videos on your website and social media pages<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11905fd elementor-widget elementor-widget-html\" data-id=\"11905fd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KNG-OqNe5PU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4acc1ce elementor-widget elementor-widget-text-editor\" data-id=\"4acc1ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Take a look at one of Omada&#8217;s customer testimonials. As people enjoy being part of a larger project, they&#8217;d be more than happy to share it with their friends, family, and social media followers as well. This will act as a catalyst in\u00a0<a href=\"https:\/\/socialbee.com\/blog\/brand-identity-trust-social-media\/\" target=\"_blank\" rel=\"noopener\">increasing your brand awareness<\/a>\u00a0and visibility across a wide set of audiences.\u00a0<\/p><h3 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bold;\">8. Show Your Brand Identity Through Video Storytelling<\/span><\/h3><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">A compelling story is a great way to engage viewers\u2014stories keep viewers intrigued and make them want to watch more. When you try to deliver your message through an inspiring story, it becomes easier for people to <a href=\"https:\/\/socialbee.com\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">associate your business<\/a> with something.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57fdea8 elementor-widget elementor-widget-html\" data-id=\"57fdea8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gXfLl3qYy0k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9217c elementor-widget elementor-widget-text-editor\" data-id=\"1e9217c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of talking about your company&#8217;s missions and values, you can come up with interesting ways to incorporate them in a story. Take a look at Adidas\u2019 video ad, which focuses on both the old reputation the brand has and the freedom it gives you when wearing their products.<\/p><p>While doing so, make sure you deliver valuable messages that reflect your brand&#8217;s identity, as people prefer buying from brands that align with their core values.\u00a0<\/p><h3 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bolder;\">9. Keep an Eye on Your Key Performance Indicators<\/span><\/h3><p>Measuring and analyzing your <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/metrics\/\" target=\"_blank\" rel=\"noopener\">video metrics<\/a> is also equally important.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Some helpful video analytical tools that provide valuable insights are Vidooly, Tubebuddy, ViralStat, Tubular, etc. Most of these tools provide data about significant metrics such as subscriber behavioral analysis, competitor tracking and engagement tracking.<\/span><\/p><p>Here&#8217;s a list of video metrics you should keep tracking for success:\u00a0<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">The average number of views<\/li><li style=\"font-size: 16px;\">The average time your audience spends watching videos you posted<\/li><li style=\"font-size: 16px;\">Social media video engagement (based on factors such as likes, comments, shares, and retweets)<\/li><li style=\"font-size: 16px;\">Click-through rate (from your email campaigns, social media campaigns, etc.)<\/li><li style=\"font-size: 16px;\">Conversions (from <a href=\"https:\/\/cience.com\/blog\/landing-page-statistics\" target=\"_blank\" rel=\"noopener\">landing pages<\/a> and websites)<\/li><\/ul><p>Based on these data, you should be able to come up with revised plans and video marketing strategies for your future videos.<\/p><p><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-50734\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1024x640.webp\" alt=\"SocialBee page analytics main dashboard\" width=\"800\" height=\"500\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1024x640.webp 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-300x188.webp 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-768x480.webp 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1536x961.webp 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-2048x1281.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><p style=\"text-align: center;\"><em>With SocialBee&#8217;s Analytics feature, you can have a better overview of your profiles\u2019 performance with tailor-made analytics for all your social media profiles.\u00a0\u00a0<\/em><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><em>Measure the engagement, reach, and evolution of your marketing videos on Social Media!<\/em><\/a><\/p><h3 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bolder;\">10. Plan on Repurposing Old Content\u00a0<\/span><\/h3><p>Videos can be repurposed into various content forms. There\u2019s no need for creating video content at all times, as long as you are able to mix and match the already existing videos.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">When you learn how to use different forms of content across different platforms, you&#8217;d be able to generate an endless amount of content for the coming months.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">To start with, you can take a fraction of your main content and craft it into various new pieces of content.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Here are a couple of ways to repurpose your old video content:<\/span><\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Upload webinars on YouTube<\/li><li style=\"font-size: 16px;\">Take highlights from webinars and turn them into short clips for social media<\/li><li style=\"font-size: 16px;\">Reshare previous videos on your social media channels<\/li><li style=\"font-size: 16px;\">Turn blogs into videos<\/li><\/ul><p>For example, you can write a blog post about a topic you might have previously discussed in video footage. You can always embed a previous video in such a material, or even on your website\u2019s landing page.<\/p><p><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-50737\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features-1024x588.webp\" alt=\"SocialBee post resharing and expiration features\" width=\"800\" height=\"459\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features-1024x588.webp 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features-300x172.webp 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features-768x441.webp 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features-1536x883.webp 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-post-resharing-and-expiration-features.webp 1850w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><p style=\"text-align: center;\"><i>With SocialBee, you can recycle your posts multiple times and make the most out of video content.<\/i><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/app.socialbee.com\/\"><i>Start your 14-day trial, re-queue your post and share your evergreen video content\u00a0on your social media channels!<\/i><\/a><\/p><h2 style=\"font-family: Roboto, sans-serif;\"><span style=\"font-weight: bold;\">It\u2019s Time to Start Building Your Video Strategy!<\/span><\/h2><p>Are you ready to give the ideas from our video marketing guide a try?<\/p><p>As you know by now, by creating a solid video content marketing strategy, you will be able to plan, analyze, and improve your video marketing campaigns in a more effective manner.<\/p><p>We understand it might be a bit overwhelming to incorporate all these tips right away.\u00a0\u00a0<\/p><p>So, feel free to start small and slowly, as you start gaining momentum, you can experiment with different tools, platforms, and content types and see what works out for you.\u00a0\u00a0<\/p><p>If you&#8217;d like to automate your video marketing journey, you can use tools like SocialBee. It helps you build a stellar online presence,\u00a0 and allows you to schedule, create and post different forms of content across different social media platforms in one go.\u00a0<\/p><p>Start your\u00a0<a href=\"https:\/\/app.socialbee.com\/\">14-day free trial<\/a> and try out all the features SocialBee has to offer!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fa15be e-flex e-con-boxed e-con e-child\" data-id=\"8fa15be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2a6c67 e-con-full e-flex e-con e-child\" data-id=\"b2a6c67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0390987 elementor-widget elementor-widget-global elementor-global-48315 elementor-widget-image\" data-id=\"0390987\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"576\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png\" class=\"attachment-medium_large size-medium_large wp-image-51357\" alt=\"SocialBee blog CTA box visual with the supported platforms\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png 666w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms-300x259.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46696fe e-flex e-con-boxed e-con e-child\" data-id=\"46696fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ccd50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c4ccd50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Scheduling Your Video Posts with SocialBee!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7509abe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7509abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate posts, publish, analyze, engage and collaborate, all from SocialBee. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545d47c elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"545d47c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8539beb elementor-widget elementor-widget-text-editor\" data-id=\"8539beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><b>About the author:<\/b>\u00a0<\/i><em><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Rithu V is a content marketer at <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.vmaker.com\/\"><span style=\"font-size: 11pt; font-family: Arial; color: #1155cc; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Vmaker<\/span><\/a><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 11pt; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">. She&#8217;s an avid reader and writes about anything and everything that captures her attention. When she&#8217;s not writing, she enjoys listening to good music!<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Having a solid video marketing strategy can make or break your brand\u2019s online presence. Every passing day, more and more people are getting accustomed to watching video-based digital content. In fact, there are more than 244M digital video content viewers in the US.\u00a0 When we compare videos to other content types, videos work best because [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":34489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,168],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Creating an Exceptional Video Marketing Strategy - SocialBee<\/title>\n<meta name=\"description\" content=\"Wondering how to create an exceptional video marketing strategy? 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