{"id":25349,"date":"2022-07-03T16:00:19","date_gmt":"2022-07-03T16:00:19","guid":{"rendered":"https:\/\/socialbee.com\/?p=25349"},"modified":"2024-05-13T08:19:37","modified_gmt":"2024-05-13T08:19:37","slug":"social-media-giveaways","status":"publish","type":"post","link":"https:\/\/socialbee.com\/blog\/social-media-giveaways\/","title":{"rendered":"[Ideas Examples] How to Run a Social Media Giveaway"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25349\" class=\"elementor elementor-25349\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d88f271 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d88f271\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b82e0\" data-id=\"f2b82e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162a476 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"162a476\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/socialbee.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css?ver=1721386747\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2021\/06\/Image-from-iOS-300x169.jpg\" alt=\"Picture of Written by Diana\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tWritten by Diana\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Content Writer<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774e88c elementor-widget elementor-widget-text-editor\" data-id=\"774e88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Spoiler alert: Yes social media giveaways still matter. <\/span><span style=\"font-weight: 400;\">In fact, giveaways are budget-friendly practices that can take your <\/span><a href=\"https:\/\/socialbee.com\/social-media-marketing-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> to new heights.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t believe us? Then stay tuned as we talk about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The benefits of social media giveaways<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to organize and run giveaways<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insightful giveaway statistics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giveaway ideas and real-life examples<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46985\" class=\"elementor elementor-46985\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f6948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f6948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-745422a\" data-id=\"745422a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff6d17b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ff6d17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d30b7c\" data-id=\"6d30b7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d804d89 elementor-widget elementor-widget-heading\" data-id=\"d804d89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Social Media Strategy Template<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07fb656 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"07fb656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Streamline your marketing with an efficient social media strategy template.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17aa7087 elementor-widget-tablet__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"17aa7087\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.23.0 - 15-07-2024 *\/\n.elementor-button.elementor-hidden,.elementor-hidden{display:none}.e-form__step{width:100%}.e-form__step:not(.elementor-hidden){display:flex;flex-wrap:wrap}.e-form__buttons{flex-wrap:wrap}.e-form__buttons,.e-form__buttons__wrapper{display:flex}.e-form__indicators{display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap;font-size:13px;margin-bottom:var(--e-form-steps-indicators-spacing)}.e-form__indicators__indicator{display:flex;flex-direction:column;align-items:center;justify-content:center;flex-basis:0;padding:0 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i{font-size:19px;line-height:2}.elementor-select-wrapper.remove-before:before{content:\"\"!important}.elementor-message-svg:before{content:\"\";width:1em;height:1em;background-image:url(\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTQiIGhlaWdodD0iMTEiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZmlsbC1ydWxlPSJldmVub2RkIiBjbGlwLXJ1bGU9ImV2ZW5vZGQiIGQ9Ik00Ljc1IDguMTVMMS42IDUgLjU1IDYuMDVsNC4yIDQuMiA5LTlMMTIuNy4yIDQuNzUgOC4xNXoiIGZpbGw9IiMwMDhBMjAiLz48L3N2Zz4=\");background-position:50%;background-repeat:no-repeat}<\/style>\t\t<form class=\"elementor-form\" method=\"post\" name=\"Marketing Calendar\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"46985\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"17aa7087\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"SocialBee\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-40\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"First Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-60 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_8392f05 elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_8392f05\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LecDD0nAAAAACT5FX-YcC_oNJBBnhHp0jcjPeVL\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3303fbf elementor-hidden-mobile elementor-hidden-tablet\" data-id=\"3303fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-330c299 elementor-widget elementor-widget-image\" data-id=\"330c299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"641\" height=\"789\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee.png\" class=\"attachment-medium_large size-medium_large wp-image-50244\" alt=\"\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee.png 641w, https:\/\/socialbee.com\/wp-content\/uploads\/2023\/08\/Free-social-strategy-template-by-SocialBee-244x300.png 244w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09896a2 elementor-widget elementor-widget-text-editor\" data-id=\"09896a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>What Is a Social Media Giveaway?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Social media giveaways are short-term promotional practices that rely on providing an incentive (the prize) to the public in exchange for an action from their part (e.g. interact with the post, make a purchase, send a story, etc) in order to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create buzz around a brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase social media <\/span><a href=\"https:\/\/socialbee.com\/glossary\/reach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reach<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/socialbee.com\/glossary\/engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engagement<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate new leads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost sales<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By running giveaways, businesses get to benefit from immediate results because the audience has a good reason to participate (winning the prize). Depending on the conditions they set for the giveaway, brands can achieve certain <\/span><a href=\"https:\/\/socialbee.com\/blog\/marketing-objectives\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing objectives<\/span><\/a><span style=\"font-weight: 400;\">, like the ones presented above.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media contests or giveaways are easy to organize, don\u2019t require a large budget, and are an effective way to get people engaged.\u00a0<\/span><\/p><h2><b>Social Media Giveaway Rules<\/b><\/h2><p><span style=\"font-weight: 400;\">The rules you set for your social media sweepstakes should help you achieve your marketing goals. So, think of what you want your audience to do to help you grow your business and motivate them to do it by offering them an appealing prize.<\/span><\/p><p><span style=\"font-weight: 400;\">Here is how you can be strategic about setting your giveaway rules by aligning your goals with the rules of your giveaway:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase brand awareness<\/b><span style=\"font-weight: 400;\"> &#8211; Page shares, user tags<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase social media reach and engagement<\/b><span style=\"font-weight: 400;\"> &#8211; Likes, comments, shares<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generate new leads<\/b><span style=\"font-weight: 400;\"> &#8211; Email addresses as a form of entry<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost sales<\/b><span style=\"font-weight: 400;\"> &#8211; Purchases as a form of entry<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gather user-generated content<\/b><span style=\"font-weight: 400;\"> &#8211; Reviews, product images, customer stories<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Keep in mind that it\u2019s usually recommended to stick to only a few rules per giveaway. For example, following your socials, liking your social media post, and tagging a friend in the comments are enough demands for one giveaway.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Avoid being too demanding because your followers might get discouraged and not even attempt to enter the giveaway.<\/span><\/p><h2><b>How Can You Choose a Giveaway Winner?<\/b><\/h2><p><span style=\"font-weight: 400;\">A quick and simple way to pick a winner is to use a randomizer tool. However, this works only when your contestants have to do something simple like comment or share your post.<\/span><\/p><p><span style=\"font-weight: 400;\">In more complex cases where a contestant has to submit an assignment, you have to assign people from your team to evaluate their work and pick a winner.<\/span><\/p><table><tbody><tr><td><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> A giveaway is also subject to promotional terms and conditions, depending on the platform it takes place on. So, make sure to check out the promotional guidelines of each platform before running a giveaway.<\/span><\/td><\/tr><\/tbody><\/table><h2><b>What to Include in a Social Media Giveaway Post?<\/b><\/h2><p><span style=\"font-weight: 400;\">After taking a look at the terms and conditions, you might want to include some details in your contest post or giveaway post. <\/span><span style=\"font-weight: 400;\">These details are:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The start and end date of the giveaway<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any qualifying rules that can make your giveaway entrants eligible to win (age or country)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the winner will be selected and the rules for entering the giveaway<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When and how the winners will be announced<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prize details \u2013 the number of prizes and what the giveaway prize includes<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"aligncenter wp-image-25354\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2021\/10\/jojos-giveaway.jpg\" alt=\"\" width=\"500\" height=\"548\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2021\/10\/jojos-giveaway.jpg 714w, https:\/\/socialbee.com\/wp-content\/uploads\/2021\/10\/jojos-giveaway-274x300.jpg 274w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p><h2><b>Are Social Media Giveaways Still Worth It?<\/b><\/h2><p><span style=\"font-weight: 400;\">Social media giveaways are quick and effective practices that can help brands get the attention of their audiences. Using a <a href=\"https:\/\/adamconnell.me\/social-media-contest-apps\/\" target=\"_blank\" rel=\"noopener\">giveaway app<\/a> is also a convenient and efficient way for brands to engage their audience, capturing their attention swiftly and effectively.<\/span><\/p><p><span style=\"font-weight: 400;\">However, that\u2019s not the only reason why social media giveaways are still worth it. <\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ll quickly go through some benefits that will convince you to include them in your next <\/span><a href=\"https:\/\/socialbee.com\/blog\/social-media-campaign-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><b>1. Giveaways Increase Reach and Engagement Levels<\/b><\/h3><p><span style=\"font-weight: 400;\">Hosting a giveaway is a great way to <\/span><span style=\"font-weight: 400;\">increase engagement<\/span><span style=\"font-weight: 400;\">. All you have to do is know how to make it happen by setting the right rules.<\/span><\/p><p><span style=\"font-weight: 400;\">By allowing your followers to like, comment, and share your posts, you will increase the interaction between your business and your <\/span><a href=\"https:\/\/socialbee.com\/glossary\/target-audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">target audience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The best part is that it will help your future post perform better since engagement is a factor that the algorithm considers when boosting content on user feeds. Not to mention that the more users interact with a page or social media account, the more they will see their content.<\/span><\/p><h3><b>2. Giveaways Raise Brand Awareness<\/b><\/h3><p><span style=\"font-weight: 400;\">Giveaway posts are also used to raise <\/span><a href=\"https:\/\/socialbee.com\/branding-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\">, as they lead to more people finding out about a brand.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The easiest way to achieve this is by setting a giveaway rule such as tagging friends or sharing the giveaway on a story, or your profile.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When a user notices that they\u2019ve been tagged in a post, they get curious and end up being involved in the giveaway even if they didn\u2019t interact with your brand before. And just like that, a simple post tag can lead to more and more people checking out a brand and becoming aware of it and its products, giving you the chance to highlight your <a href=\"https:\/\/www.crowdspring.com\/blog\/unique-value-proposition\/\" target=\"_blank\" rel=\"noopener\">unique selling point<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, a share can work wonders for brand awareness too. By getting your current followers to share your posts you get to reach a wider audience that still is part of your target market.<\/span><\/p><h3><b>3. Giveaways Are Great for Promotion<\/b><\/h3><p><span style=\"font-weight: 400;\">Let&#8217;s not forget that giveaways are still <\/span><a href=\"https:\/\/socialbee.com\/blog\/sales-promotion-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">promotional activities<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While you can gain a significant amount of reach and engagement, your products and services also get their moment to shine. After all, your giveaway should be created around them.<\/span><\/p><p><span style=\"font-weight: 400;\">The increased exposure you get as a result of running a giveaway is a great opportunity to spread the word about what you have to offer.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, don&#8217;t forget to post appealing product visuals and shortly mention the benefits your products and services have to offer. Thus, you will spark even more curiosity and interest among your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, giveaways work wonders for promoting a new product or service and can set the tone for your future marketing campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you\u2019ve just launched a new series of products that haven\u2019t hit the shelves yet, you can host a giveaway and give your audience exclusive access to your new line of products, all while boosting engagement and increasing sales.\u00a0<\/span><\/p><h3><b>4. Giveaways Can Help You Grow Your Email List<\/b><\/h3><p><span style=\"font-weight: 400;\">Just because you run a giveaway on <\/span><a href=\"https:\/\/socialbee.com\/blog\/social-media-platforms-to-use\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media platforms<\/span><\/a><span style=\"font-weight: 400;\">, it doesn&#8217;t mean that it should be the only channel you use to engage with your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Since social media is a great place to gain exposure and interact with your prospect and email marketing is a practice that allows brands to nurture and convert leads, you can use both to make the most out of your giveaway.<\/span><\/p><p><span style=\"font-weight: 400;\">But how can you do that? Simple. Offer your followers the opportunity to enter your giveaway by providing their email addresses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, you will reach more people through social media, and convert them through your email marketing campaigns\u2014two wins with one giveaway.<\/span><\/p><h3><b>5. Giveaways Are a Great Way to Collect User-Generated Content<\/b><\/h3><p><span style=\"font-weight: 400;\">There is a reason why user-generated content is so used by brands. It helps your audience see your brand from the experience of other customers.<\/span><\/p><p><span style=\"font-weight: 400;\">UGC serves as <\/span><a href=\"https:\/\/socialbee.com\/blog\/ways-to-use-social-proof-in-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\">, and it helps brands gain more credibility while also demonstrating the quality of their products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This type of content is more effective for one simple reason: it&#8217;s organic and honest. Customers are not paid to promote brands, they do that when they have a pleasant experience with a brand\u2014a true testament that a business is worth checking out.<\/span><\/p><p><span style=\"font-weight: 400;\">So, if you want to get your hands on user-generated content, don&#8217;t wait around, create giveaways that will help you in that manner.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, let&#8217;s say that you own a clothing brand and you are planning to create an Instagram giveaway to create buzz around your brand and gain UGC.<\/span><\/p><p><span style=\"font-weight: 400;\">You could offer a consistent voucher or give away a few items from your newest collection. To participate, your followers would have to post a photo of them wearing one of your clothing items and tag your brand in the post.<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you get to promote your products and generate word-of-mouth publicity all at once.<\/span><\/p><h2><b>How To Organize and Run Social Media Giveaways<\/b><\/h2><p>Here is how to create a social media giveaway in 10 simple steps:<\/p><ol><li>Establish Your Giveaway Goals<\/li><li>Know What Your Audience Wants<\/li><li>Choose the Giveaway Type<\/li><li>Establish Your Prizes<\/li><li>Choose the Right Social Media Platforms<\/li><li>Create Giveaway Posts<\/li><li>Create a Branded Hashtag for Your Giveaway<\/li><li>Schedule Your Posts with a Social Media Management Tool<\/li><li>Promote Your Giveaway<\/li><li>Measure Your Results<\/li><\/ol><p><span style=\"font-weight: 400;\">To get the benefits mentioned above, you have to focus on creating an effective giveaway strategy. So, without further ado, let\u2019s dissect the step-by-step process of running a giveaway the right way.\u00a0<\/span><\/p><h3><b>1. Establish Your Giveaway Goals<\/b><\/h3><p><span style=\"font-weight: 400;\">As we mentioned before, setting goals will help you identify the right rules for your giveaway.<\/span><\/p><p><span style=\"font-weight: 400;\">So before you come up with your giveaway structure, answer the following questions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the three main things you want to accomplish?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does your audience have to do to help you achieve the goals mentioned above?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can you motivate your followers to get involved in your giveaway?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your answers will give you the information you need to create an effective giveaway campaign that will help you achieve your goals.<\/span><\/p><h3><b>2. Know What Your Audience Wants<\/b><\/h3><p><span style=\"font-weight: 400;\">Knowing what your audience wants<\/span><span style=\"font-weight: 400;\"> will give you a clear idea of what prizes you can offer and what type of giveaway you should run.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The prize you\u2019re offering has to be in tune with the interests of your audience. Otherwise, they will not be compelled to enter the giveaway, and your entire initiative to promote your brand will be compromised.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not sure what your audience would be interested in, the easiest way to find out is by asking them directly. You can discover what content your audience wants through a survey or a poll, for example.<\/span><\/p><p><span style=\"font-weight: 400;\">Another trick to finding the best giveaway prize is to identify your bestsellers and use them as an incentive. Don\u2019t risk it! Your strengths are your best bet.<\/span><\/p><h3><b>3. Choose the Giveaway Type<\/b><\/h3><p><span style=\"font-weight: 400;\">Based on your goals and target audience, you have to find the best giveaway format that suits your needs.<\/span><\/p><p>Here are the main five types of social media giveaways brands use to promote their brand:<\/p><ol><li><strong><span data-preserver-spaces=\"true\">Sales giveaways:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Brands plan sales giveaways they want to boost their sales for a short time frame.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Brand awareness giveaways:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This type of giveaway is meant to spread the word about your brand.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Holiday Giveaways:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0These giveaways are meant to boost sales during the holiday season.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Celebratory giveaways:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Brands usually run giveaways and promotions when celebrating milestones in their business journey (e.g. 10-year anniversary).<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">New product\/service launch giveaways:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">To get people interested, brands usually hold giveaways to boost sales and share the exciting news.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">When planning your giveaway strategy, you can go for a simple approach and share a post with an engaging visual and a caption that contains all the details about it, or you can elaborate a larger campaign that spreads across multiple social media channels and requires creating multiple promotional posts.<\/span><\/p><p><span style=\"font-weight: 400;\">To decide the way you are going to approach this, you have to consider the following three essential elements:<\/span><\/p><ul><li><b>Advantages:<\/b><span style=\"font-weight: 400;\"> What strengths can you use to boost your results? Maybe you are very popular on a certain social platform.<\/span><\/li><li aria-level=\"1\"><b>Shortages: <\/b><span style=\"font-weight: 400;\">Are there any limitations that hold you back? What is the next best alternative for you?<\/span><\/li><li aria-level=\"1\"><b>Opportunities: <\/b><span style=\"font-weight: 400;\">What external factors can improve your results? Maybe you have a good relationship with certain influencers or brands that will help you turn your giveaway into a team effort.<\/span><\/li><li aria-level=\"1\"><b>Resources: <\/b><span style=\"font-weight: 400;\">Do you have any internal resources (e.g. brand ambassadors, affiliates, a promotional budget, etc) that can benefit your giveaway?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Based on these aspects, you can find a way to make the most out of your giveaway with what you have at your disposal.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, there are more things you have to establish about your giveaway, such as timeline, rules, content plan, and how to choose a winner.<\/span><\/p><h3><b>4. Establish Your Prizes<\/b><\/h3><p><span style=\"font-weight: 400;\">The first step is to think of while choosing your prize is to discover what works best for your audience. However, there are more aspects you need to consider before choosing a prize.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, your budget is another essential factor that will determine your options.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You also have to decide if you will give away only one prize or if you will choose multiple winners for your giveaway.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind that giving away a prize also comes with certain requirements, such as shipping and other elements that add friction to the exchange between your brand and the winners.<\/span><\/p><p><span style=\"font-weight: 400;\">In some cases, there are legal aspects you need to figure out before you decide on a prize, especially if it&#8217;s something of higher value, like a car, for example.<\/span><\/p><p>Here are some simple and budget-friendly prize ideas you can easily give away to your winners:<\/p><ul><li>Branded items<\/li><li>Gift baskets<\/li><li>Vouchers &amp; Discounts<\/li><li>Tickets to popular events<\/li><li>Items from your most popular or newest collection<\/li><\/ul><h3><b>5. Choose the Right Social Media Platforms<\/b><\/h3><p><span style=\"font-weight: 400;\">To make sure your giveaway gets the exposure it deserves, choose your platforms carefully.<\/span><\/p><p><span style=\"font-weight: 400;\">First, find out what social network your audience uses the most. Then look at your social media analytics and discover which social media platform provided the best results for you until now.<\/span><\/p><p><span style=\"font-weight: 400;\">You could also create a few test posts and monitor:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they perform on each platform<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which post format worked best<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What were the best times to share content<\/span><\/li><\/ul><table><tbody><tr><td><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> Giveaways are very popular on Instagram. So consider holding your giveaways there and using product tags\/branded hashtags to boost your results. Also, make sure you experiment with all content formats to spread the word about your giveaway, such as feed posts, reels, and stories.\u00a0<\/span><\/td><\/tr><\/tbody><\/table><h3><b>6. Create Giveaway Posts<\/b><\/h3><p><span style=\"font-weight: 400;\">Now that you have decided on the best social media platforms for your giveaway, it\u2019s time to brainstorm post ideas, and create the content you will use during this campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Since videos drive a higher engagement, you should consider a short, engaging clip to post on social media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, consider branching out and experimenting with other post types rather than sticking with the classic feed post. For instance, by posting on stories, you make sure your audience sees your giveaway posts and avoid having them get lost in the crowd.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, pay close attention to the way you structure your captions. The goal is to make them visually appealing and give them a readable structure\u2014feel free to <\/span><a href=\"https:\/\/socialbee.com\/blog\/how-to-use-emojis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">use emojis<\/span><\/a><span style=\"font-weight: 400;\"> to guide the eye towards valuable information.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember to keep the sentences short and straight to the point. After all, you want your followers to understand the rules of the giveaway just by reading them once.<\/span><\/p><table><tbody><tr><td><b>Pro tip:<\/b><span style=\"font-weight: 400;\">\u00a0 Look through your best-performing posts and use them as templates for your giveaway content to ensure the best results.<\/span><\/td><\/tr><\/tbody><\/table><h3><b>7. Create a Branded Hashtag for Your Giveaway<\/b><\/h3><p><span style=\"font-weight: 400;\">If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it. You will be able to see how many people have used it and track the general sentiment towards your initiative.<\/span><\/p><p><span style=\"font-weight: 400;\">You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content.<\/span><\/p><h3><b>8. Schedule Your Posts with a Social Media Management Tool<\/b><\/h3><p><span style=\"font-weight: 400;\">To ensure you make the most out of your giveaway posts, you have to plan your content strategically. And by this, we mean scheduling them on the right platform at the right time. <a href=\"https:\/\/planable.io\/blog\/schedule-tweets\/\" target=\"_blank\" rel=\"noopener\">Schedule tweets<\/a>, Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely\u00a0online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, look at your analytics and find out when your audience is usually online or check the general <\/span><a href=\"https:\/\/socialbee.com\/best-social-media-posting-times\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">best posting times recommendations<\/span><\/a><span style=\"font-weight: 400;\"> and schedule your giveaway content accordingly to get the most reach and engagement possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using a social media management tool will help you maintain a consistent posting system without the hassle of having to switch between platforms to post your content. Such tools centralize your work in one place (not only the content management part of things but also the content monitoring and evaluation tasks).<\/span><\/p><p><span style=\"font-weight: 400;\">This is exactly what SocialBee is best at\u2014it saves you valuable time and effort by allowing you to create, edit, schedule, and post all your content from one user-friendly dashboard.<\/span><\/p><p><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-50725\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-main-app-dashboard-1024x644.webp\" alt=\"SocialBee's main app dashboard\" width=\"800\" height=\"503\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-main-app-dashboard-1024x644.webp 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-main-app-dashboard-300x189.webp 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-main-app-dashboard-768x483.webp 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-main-app-dashboard.webp 1272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Connect your social media accounts to SocialBee and start posting content faster and easier than ever. Schedule your posts ahead of time, customize your content for each platform and monitor your performance in real-time!<\/span><\/i><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Start your free SocialBee 14-day trial today!<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a1ccf e-flex e-con-boxed e-con e-child\" data-id=\"c3a1ccf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36cee5d e-con-full e-flex e-con e-child\" data-id=\"36cee5d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-154b2bc elementor-widget elementor-widget-global elementor-global-48315 elementor-widget-image\" data-id=\"154b2bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"576\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png\" class=\"attachment-medium_large size-medium_large wp-image-51357\" alt=\"SocialBee blog CTA box visual with the supported platforms\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png 666w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms-300x259.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5fd89 e-flex e-con-boxed e-con e-child\" data-id=\"6e5fd89\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d13b84 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d13b84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share Your Social Giveaway Posts with SocialBee! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c22a61 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c22a61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate posts, publish, analyze, engage and collaborate, all from SocialBee. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e762a elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"34e762a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86af36 elementor-widget elementor-widget-text-editor\" data-id=\"a86af36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>9. Promote Your Giveaway<\/b><\/h3><p><span style=\"font-weight: 400;\">Now that you have your strategy figured out, it\u2019s time to start off your giveaway by establishing some promotional tactics to make sure your giveaway gets the attention it deserves.<\/span><\/p><p><span style=\"font-weight: 400;\">To promote your giveaway, you can:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use all your social media channels to spread the word<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announce it on your website by adding a pop-up\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a blog post dedicated to your giveaway<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send out a newsletter and include the news about your giveaway<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run ads to boost your visibility<\/span><\/li><\/ol><h3><b>10. Measure Your Results<\/b><\/h3><p><span style=\"font-weight: 400;\">Monitoring your social media performance is an essential part of your strategy. Without it, you wouldn\u2019t be able to improve your work.<\/span><\/p><p><span style=\"font-weight: 400;\">Keeping an eye on your analytics makes it easy for you to discover what works and what doesn\u2019t in real-time.\u00a0<\/span><\/p><p><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-50734\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1024x640.webp\" alt=\"SocialBee page analytics main dashboard\" width=\"800\" height=\"500\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1024x640.webp 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-300x188.webp 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-768x480.webp 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-1536x961.webp 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2024\/05\/SocialBee-blog-page-analytics-main-dashboard-2048x1281.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Create, post, and keep track of your social media analytics with ease. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth.<\/span><\/i><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Start your free SocialBee 14-day trial today!<\/span><\/i><\/a><\/p><p><span style=\"font-weight: 400;\">Evaluate your social media analytics and adjust your future content based on the data you gathered. Also, don\u2019t forget about the objectives you set in the first step of the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are five questions you should answer to evaluate your giveaway performance:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did you manage to reach your objectives?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could you have done something different to optimize your results?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What were the strengths of your campaign?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What were the weaknesses of your campaign?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What social media channels had the most impact?<\/span><\/li><\/ul><h2><b>Social Media Giveaways Statistics<\/b><\/h2><p><span style=\"font-weight: 400;\">Now that you know how to create a successful social media giveaway, let&#8217;s see what practice has revealed over the years by looking at some insightful giveaway statistics:\u00a0<\/span><\/p><ul><li><a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/2019\/01\/survey-how-brands-use-social-media-giveaways-today\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">45.5% of marketers prefer to pair up Instagram and Facebook<\/span><\/a><span style=\"font-weight: 400;\"> for their giveaways, rather than using the platforms alone.<\/span><\/li><li><span style=\"font-weight: 400;\">In terms of how often a brand organizes a giveaway, 32.5% organize them once a month.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">64.81% of marketing professionals use giveaways to increase the follower count on social media. Raising brand awareness ranks second place, according to 62.17% of the respondents.<\/span><\/li><li><span style=\"font-weight: 400;\">A giveaway is usually <\/span><a href=\"https:\/\/www.jeffbullas.com\/social-media-giveaways\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">available for approximately 7 days<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li><span style=\"font-weight: 400;\">Videos are the preferred format, the numbers standing at 59%.<\/span><\/li><li><span style=\"font-weight: 400;\">The average view on a giveaway listing stands at 331 average per listing. The range is 58-1,355 views.<\/span><\/li><li><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">giveaway participants are older than 18<\/span><\/a><span style=\"font-weight: 400;\">, while the average age stands at 30 years old.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">In terms of participants, on average 53% are males, while the rest 47% are females.<\/span><\/li><\/ul><h2><b>Giveaway Ideas and Examples<\/b><\/h2><p><span style=\"font-weight: 400;\">We talked enough about the theory. Let\u2019s see some concrete examples of successful social media contests and explore some ideas worth trying!<\/span><\/p><h3><b>Like\/Comment\/Share to Win<\/b><\/h3><p><span style=\"font-weight: 400;\">This is the classic giveaway format that works every time. The rules are simple and easy to follow and they provide value to the creator: more visibility, reach, and engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, pay attention to the way this creator structures their post:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They start the post by announcing this is a giveaway<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The visual highlights the prize\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They use emojis to emphasize the term \u201cgiveaway\u201d and to add structure to the rules list<\/span><\/li><\/ul><h3><b>Tag a Friend<\/b><\/h3><p><span style=\"font-weight: 400;\">Do you want to expand your reach while still staying within your target audience? There is a simple solution to that: tag a friend giveaways.<\/span><\/p><p><span style=\"font-weight: 400;\">Give your followers the chance to win a prize just by recommending your brand to their online friends. <\/span><span style=\"font-weight: 400;\">It takes a few seconds to do, and people will be more compelled to participate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Our next example is a successful Instagram giveaway run by Sephora that gathered thousands of likes and comments.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35707\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Tag-a-friend-social-media-giveaway-1024x745.png\" alt=\"Tag a friend social media giveaway\" width=\"700\" height=\"509\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Tag-a-friend-social-media-giveaway-1024x745.png 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Tag-a-friend-social-media-giveaway-300x218.png 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Tag-a-friend-social-media-giveaway-768x559.png 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Tag-a-friend-social-media-giveaway.png 1518w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p><span style=\"font-weight: 400;\">This is a great example of how you can gain amazing results with a very limited budget. Who knew that a $100 gift card could evoke such a response?<\/span><\/p><h3><b>Best Photo Caption<\/b><\/h3><p><span style=\"font-weight: 400;\">Social media contest rules can be fun.<\/span><\/p><p><span style=\"font-weight: 400;\">Why limit yourself to a like and a tag when you can make your giveaway more appealing by turning it into a creative exercise. Besides, your followers will be more inclined to participate when they are presented with a fun challenge.<\/span><\/p><p><span style=\"font-weight: 400;\">Our next example is one of our favorites Instagram giveaways (and we think you will like it too).\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35708\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway-1024x658.png\" alt=\"Best photo caption giveaway\" width=\"700\" height=\"450\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway-1024x658.png 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway-300x193.png 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway-768x493.png 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway-1536x986.png 1536w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Best-photo-caption-giveaway.png 1744w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p><span style=\"font-weight: 400;\">By requesting funny photo captions, this Instagram account managed to increase its engagement and interact with its current following, all while having a laugh.<\/span><\/p><h3><b>User-Generated Content<\/b><\/h3><p><span style=\"font-weight: 400;\">User-generated content can help brands increase brand awareness and gain credibility on the market. Giveaways are great practices that can help businesses gather UGC fast and easy with the help of social media.<\/span><\/p><p><span style=\"font-weight: 400;\">Take for example National Geographic&#8217;s <a href=\"https:\/\/www.instagram.com\/explore\/tags\/wanderlustcontest\/\" target=\"_blank\" rel=\"noopener\">#Wanderlust campaign<\/a> relied on UGC to boost brand awareness that gained more than 70,000 submissions.<\/span><\/p><p><span style=\"font-weight: 400;\">This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park.\u00a0<\/span><\/p><h3><b>Influencer Partnerships<\/b><\/h3><p><span style=\"font-weight: 400;\">By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.<\/span><\/p><p><span style=\"font-weight: 400;\">Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35710\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Influencer-partnership-giveaway-1024x766.png\" alt=\"Influencer partnership giveaway\" width=\"500\" height=\"374\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Influencer-partnership-giveaway-1024x766.png 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Influencer-partnership-giveaway-300x224.png 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Influencer-partnership-giveaway-768x574.png 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Influencer-partnership-giveaway.png 1516w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p><h3><b>Holiday-Themed Giveaways<\/b><\/h3><p><span style=\"font-weight: 400;\">Do you have some upcoming <\/span><a href=\"https:\/\/socialbee.com\/blog\/social-media-holiday-calendar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holidays<\/span><\/a><span style=\"font-weight: 400;\"> coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway.<\/span><\/p><p><span style=\"font-weight: 400;\">9gag partnered with Gameeapp as well as a popular TikTok creator to create an interactive Instagram contest that urges their followers to upload a prank video to TikTok with their branded hashtag.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35720\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Holiday-themed-giveaway-1024x899.png\" alt=\"Holiday-themed giveaway\" width=\"700\" height=\"615\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Holiday-themed-giveaway-1024x899.png 1024w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Holiday-themed-giveaway-300x263.png 300w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Holiday-themed-giveaway-768x674.png 768w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/05\/Holiday-themed-giveaway.png 1280w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p><span style=\"font-weight: 400;\">The objective of this campaign was to benefit from TikTok\u2019s popularity, stay relevant as a provider of entertaining content, and expose their platform to a younger audience they haven\u2019t reached before.<\/span><\/p><p><span style=\"font-weight: 400;\">These Instagram giveaway ideas can be used on any social media platform. Just make sure you choose the networks where your audience is active most of the time.<\/span><\/p><h2><b>Get Started with Social Media Giveaways<\/b><\/h2><p><span style=\"font-weight: 400;\">Social media giveaways should not be overlooked, as they work wonders for your business when they\u2019re used properly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without a doubt, social media giveaways are still worth it. That is because they create hype around a product or brand and improve visibility. Not to mention that they are simple and effective ways to reach your goals in a short time frame.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway. Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool.<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily for you, <\/span><a href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SocialBee offers a 14-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> which allows you to take advantage of all the amazing content creation and scheduling features that will help your giveaway posts stand out on any platform.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a23830c e-flex e-con-boxed e-con e-child\" data-id=\"a23830c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e9344f e-con-full e-flex e-con e-child\" data-id=\"9e9344f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-629dfcb elementor-widget elementor-widget-global elementor-global-48315 elementor-widget-image\" data-id=\"629dfcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"576\" src=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png\" class=\"attachment-medium_large size-medium_large wp-image-51357\" alt=\"SocialBee blog CTA box visual with the supported platforms\" srcset=\"https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms.png 666w, https:\/\/socialbee.com\/wp-content\/uploads\/2022\/09\/SocialBee-blog-CTA-box-visual-with-the-supported-platforms-300x259.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd6fd6 e-flex e-con-boxed e-con e-child\" data-id=\"4fd6fd6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbefe6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1cbefe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share Your Social Giveaway Posts with SocialBee! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0a8a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1d0a8a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCreate posts, publish, analyze, engage and collaborate, all from SocialBee. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616164c elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"616164c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/app.socialbee.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spoiler alert: Yes social media giveaways still matter. In fact, giveaways are budget-friendly practices that can take your social media marketing strategy to new heights. Don\u2019t believe us? Then stay tuned as we talk about: The benefits of social media giveaways How to organize and run giveaways Insightful giveaway statistics Giveaway ideas and real-life examples [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Ideas Examples] How to Run a Social Media Giveaway - SocialBee<\/title>\n<meta name=\"description\" content=\"How to run a social media giveaway. Get inspired by our giveaway ideas and use the giveaway examples to run your own social media contests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialbee.com\/blog\/social-media-giveaways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Ideas Examples] How to Run a Social Media Giveaway\" \/>\n<meta property=\"og:description\" content=\"How to run a social media giveaway. Get inspired by our giveaway ideas and use the giveaway examples to run your own social media contests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialbee.com\/blog\/social-media-giveaways\/\" \/>\n<meta property=\"og:site_name\" content=\"SocialBee\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-03T16:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T08:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialbee.com\/wp-content\/uploads\/2021\/10\/social-media-giveaways.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roxana Motoc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"[Ideas Examples] How to Run a Social Media Giveaway\" \/>\n<meta name=\"twitter:description\" content=\"How to run a social media giveaway. 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