One of the largest car rental companies in North America, Enterprise Rental Car employs more than 65,000 people throughout the world. It is a privately owned company. The Jack Taylor family is the principle owner. The company was named after the aircraft carrier on which its founder, Jack Taylor, served in World War II: The USS Enterprise.

It has driven revenue growth successfully every year throughout its history and prides itself on providing superior customer service. The company achieved such massive revenue growth and excellent service by rewarding the success of its employees. They encourage its employees to have an entrepreneurial spirit and provides them with a great deal of training and resources. Thousands of Enterprise Rental Car employees have advanced from the rental offices to the highest levels of management.

They were founded as a leasing company but has added other services over the years. These services include; fleet management, used car sales, vanpool services and commercial truck rental. As you can see, the company has many business divisions in addition to being one of the largest rental car companies in North America.

When renting a vehicle from them, customers are given the option to purchase coverage in the event an accident should occur while driving an Enterprise rental vehicle. This coverage may not always be necessary. Enterprise encourages customers to check with their own insurance provider to find out if their policy coverage extends to it. This can help them make a decision about which, if any, optional coverage products they would like to purchase. Most branches offer the following optional products; 1. Collision Damage Waiver-this covers damages to the rental vehicle if it is involved in an accident. 2. Personal Accident Insurance-this covers medical bills for the driver and passengers of the rental car. 3. Supplemental Liability Protection-this covers the cost of any third party damages. 4. Personal Effects Protection-this covers any personal items belonging to the driver or passengers that are in the rental vehicle.

Enterprise Rental Car has made headlines on several occasions for its innovative management practices as well as its efforts to improve communities. It was named as the winner of the 2008 Global Vision Award by Travel & Leisure. The company also ranked on BusinessWeek's list of "Customer Service Champs" in 2007 and 2008. In 2008 they were awarded the Bridge Builders Award for leadership in environmentally friendly programs and fuel-efficient vehicles by the Partners for Livable Communities. In a survey conducted by Reputation Institute, they ranked in the Top 50 Most Respected Companies in the U.S. among consumers. In 2005, Enterprise Rental Car received the Secretary of Defense Employer Support Freedom Award for its support of employees serving in the National Guard and Reserve.

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